This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

• How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
• How she strategically re-invested revenue from side hustling into her businesses
• How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs

Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
• Elle Olivia Website: https://shopelleolivia.com/
• Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
• Sugarfina: https://www.sugarfina.com/
• Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Marty’s Instagram: https://www.instagram.com/martytmcdonald/
• Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
• Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/

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As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.

In this episode I’m sharing:

• How to optimize your recording sessions to get content done quicker
• My favorite content creation tech and tools, and much more!

Highlights include:

00:00 Intro

03:58 Let go of expectations and have confidence to start

06:58 Envision your ideal audience

09:00 How to batch content

12:11 Create your on-camera uniform

16:05 Best tools to make content

Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/
• Favorite Ring Light: https://a.co/d/c5u9zFP
• Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/
• Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT
• Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/

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Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.

In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.

In this episode she shares:

• How she balances the titles of editor, designer, curator and artist
• Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
• The number one way she ensured high profits while working with brands
• How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens

Highlights include:

00:00 Intro

02:30 Building a photography portfolio

08:49 Discovering the world of upholstery

11:43 Researching and fine-tuning the craft

13:14 Landing contracts with huge brands

19:48 Navigating negotiations for maximum profit

25:34 Building a pay structure

31:07 Being featured on HBO’s Insecure

41:58 Tips for entrepreneurs

Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Nicole’s Website: https://www.nicolecrowderupholstery.com/
• Nicole’s Instagram: https://www.instagram.com/nicolemcrowder
• Upholstery Retreats: https://www.theupholsteryretreat.com/
• World Market: https://www.worldmarket.com/
• Vixer app: https://www.vixerapp.com/
• The Remedy Affirmation Cards: https://www.themelanatedremedy.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Nicole’s Instagram: https://www.instagram.com/nicolemcrowder

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