
Shopportunity!
How to Be a Retail Revolutionary
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $17.09
-
Narrado por:
-
Kimberly Schraf
-
De:
-
Kate Newlin
In Shopportunity!, highly respected business strategist Kate Newlin provides an insider's view of how consumers' needs and wants are researched, identified, and responded to at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. Indeed, she demonstrates how one generation of marketers has addicted three generations of consumers to the heroin of price promotion and what it means to our waistlines, credit ratings, and life experience. From Wal-Mart to Shop-Rite to CVS and Home Shopping Network, Newlin will reveal what the world's leading brands really know about us and how they ultimately sell the products we buy.
Drawing on powerful reporting and her three decades as an insider, Newlin traces the tragic arc of the great freefall between what consumers want of their brand choices, what brands are able to deliver, and the torture retailers put consumers through in order to acquire the transformational promise of the brands. Her critique culminates in a shopper's bill of rights that lays out 10 principles of consumer transformation that should liberate shoppers, as well as the manufacturers and channels that serve them, from the tyranny of the cheap.
©2006 Kate Newlin (P)2006 HarperCollins PublishersListeners also enjoyed...




















Reseñas de la Crítica
"Useful insights." (Publishers Weekly)
I almost always avoid an abridbed audiobook, but in this case, that would have made it a far more enjoyable listening experience. The concepts are very, very basic, which may very well be the point of the book, but the author does very little to delve any deeper into the subject matter than a cursory glance would afford. In the immortal and never-uttered words of Sherlock Holmes, it was all "Elementary, my Dear Watson."
This opportunity wasted
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Just in time!!!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.