Testing is simple, but underutilised in data driven marketing.

And it has such potential to uncover incremental wins and breakthrough ideas.

Jack Chape, Head of Integrated Media EMEA at PMG, joins the #ShinyNewObjectPodcast to discuss the power of curiosity, making it into a cultural staple, and the benefits of a continuous "test and learn" approach.

Learn how to ask better questions, get the insights you need, and gain competitive advantages when your competitors are never standing still.

#marketingpodcast #datadrivenmarketing #testandlearn

Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day.

Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up from there. On the #ShinyNewObjectPodcast, we also talk about picking the clients no one wants to work with and why he has built a career out of "digging into stuff."

Top marketing career tips and advice for growing intelligently.

#marketing #marketingpodcast

When the people behind tools actually care, work becomes faster, smoother, and more impactful.

It's why Anna Soldatova, Performance Marketeer at Swapfiets, believes that investing in people relationships will save marketing from becoming a burnout-inducing quest for solo heroics. On the Shiny New Object Podcast, we discuss:

• How improv has made her more attuned to others' reactions and more confident in presenting
• Why you need to be okay with dropping channels, walking away, and experimenting with new things
• The secret to managing multiple channels by turning vendors into collaborators and looking beyond tools, to betting on people.