In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area.

Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in discipline, integrity, and transparency.

From hiring based on character to using technology and AI to better serve customers, this episode is a powerful breakdown of what it really takes to build a modern home service company that customers trust.

You’ll Learn:

✅ How military leadership principles translate into high-performing service teams
✅ Why hiring for attitude and character beats experience every time
✅ The “assess, select, train” framework for building a winning team
✅ How transparency (pricing, photos, videos) builds instant customer trust
✅ Why soft skills matter more than technical skills in home services
✅ How to position your company as a trusted partner—not just a repair service
✅ The role of AI and smart technology in the future of HVAC
✅ How giving technicians more time per call leads to better results and higher value

💡ABOUT THE SHOW: The Home Service Heartbeat celebrates the entrepreneurs who keep our homes running and our communities strong.

Host Joe Crisara interviews market-leading home service business owners to uncover their stories, strategies, and hard-won lessons—from HVAC and plumbing to electrical and landscaping.

Each episode explores what it takes to build a thriving business, lead with purpose, and make a lasting impact in your local market.

Share your story with us here: Book a spot

Want to level up your sales and service game? Check out Joe’s free book here: https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue: https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber.

From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business.

This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company without cutting corners.

You’ll Learn:

✅ Why “doing it right the first time” is the foundation of long-term success
✅ How to hire and train technicians who actually believe in your process
✅ The 30-60-90 onboarding system that builds consistent performance
✅ Why technical skill + customer communication = real profitability
✅ How full system diagnostics prevent callbacks and build customer trust
✅ The power of offering premium, mid-range, and economy options
✅ How to position your business as a premium service provider (and charge accordingly)
✅ Why community involvement and connection drive long-term brand loyalty

If you're a contractor, plumber, or service business owner looking to improve your team, increase your revenue, and deliver better customer experiences, this episode is packed with real-world strategies you can apply today.

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago.

Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets.

If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need.

You’ll Learn:
✅ What the Financial Reality Gap is—and why most contractors ignore it
✅ How to stay profitable with high labor costs and overhead
✅ Why hourly pay (NOT commission) can drive better customer outcomes
✅ The real reason options-based selling builds trust and closes more jobs
✅ How to create a culture of accountability, training, and continuous improvement
✅ Why hiring for character is more important than hiring for skill
✅ How weekly training and recognition drive long-term performance
✅ The secret to getting technicians to believe in the process (not just follow it)

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show