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Publisher's Summary

This third edition of the best-selling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. 

Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? 

With further examples and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our Desktop Site.

©2017 Daniel Chandler (P)2019 Taylor & Francis

What listeners say about Semiotics: The Basics

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A very well-written and interesting overview!

The book overviews the historical development of semiotics as well as its various schools with enough detail that one will have a very good basis in understanding those concepts. Of course, as the title openly says, it reviews the basics, but there is no shortage of references to other works and names of writers so the reader can easily find further reading. The provided PDF is also very useful there.

I would not recommend reading this book without having the basic knowledge of philosophy and linguistics though. Some basics of literary theory would be a bonus too. However, if you looked up a book on such a specific matter, chances are you already have some experience with these. Some thinkers like De Saussure, CS Peirce, Roman Jakobson, and Roland Barthes can very easily be read after reading this book though.

The performance is also spot on. Initially, I thought it would be too slow, however, as I found myself taking a huge amount of notes, the serene, deliberate diction of Ric Jerrom turned out to be perfect.

Overall, if you're contemplating buying this book, I definitely recommend doing so if you are either interested in semiotics or want to find out in more depth just what semiotics is.

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Don't be put off by the other reviews

This book is complete guide to semiotics for beginners. it is packed with information, yes. But it's nothing too crazy. The examples are clear, and for me, it is like a road map into the field. So, I don't have to remember all autors quoted or understand everything. this book became one of my favorites. I've read it twice already.

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Hidden Gem

Didn't think this book was real until I found it and I'm glad it is

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  • Andrzej Lengiewicz
  • 03-12-20

Slightly difficult

Not easy to listen, probably wiser to buy printed version.
Also, Ric Jerrom has a voice or manner of reading which is in a way very annoying and ruined the book for me.

2 people found this helpful