Selling to Win Audiobook By Richard Denny cover art

Selling to Win

25th Anniversary Edition

Preview
Get this deal Try for $0.00
Offer ends December 1, 2025 11:59pm PT.
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Join Audible for only $0.99 a month for the first 3 months, and get a bonus $20 credit for Audible.com. Bonus credit notification will be received via email.
1 audiobook per month of your choice from our unparalleled catalog.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Selling to Win

By: Richard Denny
Narrated by: Richard Denny
Get this deal Try for $0.00

$14.95/mo after 3 months. Cancel anytime. Offers ends December 1, 2025 11:59pm PT.

$14.95/month after 30 days. Cancel anytime.

Buy for $19.18

Buy for $19.18

Get 3 months for $0.99 a month + $20 Audible credit

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.

Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible. Richard Denny is a broadcaster, highly sought-after motivational speaker, chairman, and facilitator; described by The Times as "the master of professional salesmanship".

With a diverse business sector background, including chairing one of Europe’s fastest growing telecommunications companies, he now advises corporate and private clients with real and practical solutions for their business growth. He is the author of five books: Selling to Win, Communicate to Win, Motivate to Win, Succeed for Yourself and Winning New Business.

©2013 Richard Denny (P)2013 Audible Ltd
Career Success Marketing Marketing & Sales Sales & Selling Business Career

Critic reviews

"One of the world’s best books on selling skills…invaluable advice." ( Internet Works)
"The UK’s guru of motivation." ( Daily Mail)
"The master of professional salesmanship." ( The Times)
All stars
Most relevant
An easy to follow and greatly rewarding read. Highly recommended refresher for every sales professional or anyone starting out in sales.

Best sales book out there!

Something went wrong. Please try again in a few minutes.