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Publisher's Summary

What if there really was a Fear Factory? What if there was actually a company whose business it was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would their competition be? And where would they set up operation?

It's a rainy Seattle morning and account executive Steven Traynor is on his way to the most important business meeting of his life. But as the elevator ascends toward the client's office on the 14th floor of the Fearn Tower office building, Steven's life is about to change forever. In this audiobook, you will learn...

  • The only fears that come as "standard equipment" at birth
  • How fears are manufactured, bought, and "sold" at the Fear Factory
  • To identify the "triggering events" that cause fears
  • How to desensitize yourself to the things you fear
  • Ways to turn fear into the fuel needed to accomplish goals
  • Why you must do something everyday that scares you!
  • And how to put the Fear Factory out of business forever!

The lessons that Steven learns on his wild journey through the Fear Factory are going to have a profound impact on his life. Will it do the same for you? Come in and take a tour for yourself!

©2014 Richard Fenton and Andrea Waltz (P)2010 Richard Fenton

What members say

Average Customer Ratings

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A Must Hear (or a MUST LISTEN TO)

What made the experience of listening to The Fear Factory the most enjoyable?

This is the 2nd book by Richard Fenton and Andrea Waltz I've purchased within the past 30 days, I believe, and it's worth EVERY penny!I can't wait for my teenage daughter to come home from boarding school and immerse her in this material!

What was one of the most memorable moments of The Fear Factory?

When we learn that we are all born with only THREE "Factory-Installed" fears - Fear of loud noises, fear of falling and fear of abandonment (I think).ALL other fears are acquired i.e. PURCHASED!

Which scene was your favorite?

Paradoxically learning the purpose of life and living from the head Fear Master himself!

If you were to make a film of this book, what would the tag line be?

Face Your Fear

Any additional comments?

Highly recommended! No. Scratch that! EXTREMELY HIGHLY RECOMMENDED!! Honestly, I can't recommend this enough. Now to get ALL members of my team to read/hear this.

1 of 1 people found this review helpful

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Dark side of the force

The book provides good suggestion about how to live with fear. Turn us back from the dark side of the force. (Sounds like a Jedi)

1 of 1 people found this review helpful

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  • M
  • 10-21-16

Disappointed listener

I loved the Go For No book and read it a few times. When I got The Fear Factory book I was hoping it would be just as great but it wasn't.

I don't even know the main message they were trying to get across because the story was kind of silly. I would listen to it again to figure it out but I can't waste 2 more hours of my life.

  • Overall

enjoyable listen

I enjoy the authors writings and ability to deliver spot on paradigm shifts. His message is about facing fears and healthy mindsets to negotiate them. Could've had a couple chapters shortened and combined, but perfect isn't the mark anymore right? Will come back to this again.

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amazing!! how about a hardcover version?

Love your stories, how about a hardcover version on amazon? pretty please with a cherry on top so that my personal collection can be consistent

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This book was absolutely amazing!

I loved this book and the author. I could actually feel myself there. Definitely recommend this book.

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A great parable about your fears

I liked the story instead of listening to a book on self-esteem this audible book has a great fictional story that gives a parable to why you should face your fears. Also check out Go for No by the same author you won't be disappointed.

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Facing & winning WITH fear

We all fear something, and this book couches what we all must do -face our fear - in an entertaining and inspiring way that gives us the tools to win and encouragement that we already have everything we need to not only face or fear but especially to dominate it. Do you want to live the life you've always dreamed? It's closer, more simple, and more satisfying than you ever thought.

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Excellent book! Must read if you want to grow!

This is a must read for anyone that wants to break through the barrier of fear.

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Perfect!

Loved this book so much! I will definitely listen every time my fears start to show their face again. This book is perfect and well presented.

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  • cmj123
  • 12-05-16

A lot of our fears are self manufactured

I really enjoyed listening to The Fear Factory because of its profoundness, insight, and illustration of fear. Fear can be in itself a very daunting, ugly, and depressing topic. However, this book highlights we can positively overcome our fears by facing our fears.

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  • Amazon Customer
  • 08-02-16

Mind bending insight.

The allegory paled a few times but message struck home. Would recommend to anyone struggling with inaction and fear.