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Publisher's Summary

Influence: The Psychology of Persuasion by Robert B. Cialdini | Book Summary | Readtrepreneur

Do you have difficulty getting people to comply with your requests? Do you wish you had more influence? Congratulations, if you are reading this right now. Influence discusses the weapons of influence used by many compliance professionals that never fail to make you say yes and explores the science behind persuasion, why humans behave in the way that we do. It will teach you not only how to be a better persuader but also how to defend yourself against the persuasive efforts of others.

Note: This summary is wholly written and published by readtrepreneur.com. It is not affiliated with the original author in any way.

"Our best evidence of what people truly feel and believe, comes less from their words than from their deeds." (Robert Cialdini)

Robert Cialdini found himself always saying yes to other people's requests, and this led him to research about compliance, which ultimately led to the birth of this best-selling audiobook that explores the psychology behind persuading people.

Influence could be your game changer. Grasp the know-hows of persuasion and learn how to defend yourself against it with the six key principles of influence.

PS - Influence will open your eyes to the many tactics and tools used by compliance professionals. You will immediately recognize them and learn how to protect yourself against them or even become a compliance professional yourself.

©2017 Readtrepreneur Publishing (P)2017 Readtrepreneur Publishing

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars
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Despite book

This book helps you learn the art and skill of conversation and persuasion through attentiveness to, and consideration of others. and This is not a story that you listen to once and get rid of it. It is a reference manual that you will be able to use and refer to for years to come.

2 of 2 people found this review helpful

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Motivational book

1. Awesome summary! This book outlines examples of tricks used to persuade you to buy or think a particular way. The tricks are taken from real life examples, frequently backed up by summaries of more scientific trials.

1 of 1 people found this review helpful

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    1 out of 5 stars
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Total waste of time

Would you try another book from Readtrepreneur Publishing and/or Donna Lorenz Motta?

This company is a joke. Ripoff!!!!!

Who would you have cast as narrator instead of Donna Lorenz Motta?

Sounds like a robot.

Any additional comments?

Rubbish from start to finish. Waste of money and time.

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  • K.R.T.
  • Forked River, NJ USA
  • 12-16-17

Intriguing Topic!

Interesting listen. I found the topic to be one of great interest. I like the idea of learning the psychology behind the art of persuasion. Pleased I went ahead and gave this summary guide a go. Definitely recommend!

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helped me

This is a required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like.

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satisfied read

I have read all of Robert's works is one of the best. this book contains psychological proven facts which helps to refer.and this is a satisfied read.

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mature book

I found Persuasion to be the most mature book. However, I think that most interesting aspect of this is that fact that when I read this book. i really enjoyed a lot.

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Worth To Read

Good read, I enjoyed it very much! went through the Entire book in one sitting. couldn't put it down so to talk. wonderful

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This book is the best ever written on this subject

This book is the best ever written on this subject.I have read many, many books from these genres and this is the one that I will not even lend out for fear of not getting it back. If you listen one audiobook in your lifetime, this should be the one.

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This was an outstanding book

Full of meaningful examples and logically presented information. This is probably the most useful book on persuasion I have read, and it is useful to both the consumer and the seller, the employee and the manager.
It's packed with valuable insights.