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Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

©2008 Yale University Press (P)2008 Yale University Press

What members say

Average Customer Ratings

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Narration made it impossible to get through

What disappointed you about Nudge?

I couldn't get through more than 10 minutes of this. I'd suggest a different narrator potentially. This one sounded a lot like an automated reading program/robot voice.I've consumed a few audiobooks, and I listen to a lot of podcasts regularly. This was the most difficult narration to listen to I've encountered.

13 of 13 people found this review helpful

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An Important New Concept: Libertarian Paternalism

I had the pleasure of being in the very first class Richard Thaler ever taught on Behavioral Decision Theory -- the topic that would make his career and would form the foundation for the novel ideas in "Nudge." I've been a junkie on this this topic ever since. It's a delight to see how Thaler has advanced knowledge in this field.

In this era of political polarity in the US, this is a most important book. Thaler presents proposals here that potentially both hard-core conservatives and liberals could both agree would be an improvement over the status quo. These days, that's almost impossible. Every member of Congress should read this book.

The central idea is what Thaler calls "libertarian paternalism." The idea slices through the dichotomy that individuals know best for themselves and that government knows best by establishing systems where individual freedom is not curtailed (a downside of the liberal agenda) but which direct people to better choices (a failure of the conservative agenda).

The ideas presented in Nudge are novel, and they are supported by substantial research in how people make decisions. This research show how mistaken traditional economic theory has been about how people make choices, and how employing a bit of psychology can make outcomes better for all.

The concepts in Nudge have implications beyond government.They apply to business and other areas, too. I sent my company's CFO a copy when he couldn't believe our employee's behavior about our 401k plan. Nudge has a section on how Ph.d. economists make bad 401k decisions. Our employees were the same.

If you're interested in improving how people make decisions, this is a must read.

8 of 8 people found this review helpful

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The Narration of this version makes it terrible

What disappointed you about Nudge?

I've heard a lot of good things about this book.... so, I picked up the kindle version and the audible narration with it. The narrator was so flat and robotic that there were times I had to honestly ask if this was a computer voice reading to me. I couldn't get through it. Looks like there are other narrations of it, I'd highly recommend checking those out.

Would you be willing to try another one of Robert Bair’s performances?

No.

3 of 3 people found this review helpful

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  • Sa
  • 01-03-17

Outstanding but wish I could see the visuals

A truly outstanding book about behavioral economics/psychology. I'm looking forward to learning more. I thought the book did a really good job of serving in a popularly interesting way. I only feel a little bit hindered in listening to the audiobook as opposed to reading the book because they make frequent reference to diagrams in their book.

2 of 2 people found this review helpful

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Good ideas, robotic narrator

I enjoyed the concepts and like the idea of libertarian paternalism. The narrator was oddly paced and sounded robotic though. It made me keep checking how much more there was left in the book since I was about ready to move on.

2 of 2 people found this review helpful

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  • Kyle
  • Milwaukee, WI
  • 10-19-16

Interesting insight but long winded

The book offered interesting insight into choice architecture. Subtle differences in how options are presented can have dramatic impacts on results.

The book was a tad long winded. If the Cliff Notes exist, save your time and read/listen to them. There will be little loss of substance

1 of 1 people found this review helpful

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Very reasonable way to look at a variety of issues

A new system of design architecture is described in which people retain the freedom to make any choice they desire, but they are more informed and set up to easier make better decisions for themselves. A wide variety of difficult issues are used as examples to show how well the system could work. I like that it removes much of the political agendas and gets down to the basics where both sides can work together if they really want what it best for the country and her citizens.

1 of 1 people found this review helpful

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  • Gerardo
  • Austin, TX, United States
  • 01-19-14

Weak in story and structure, terrible narrator

Nudge is a book about the new space of behavioral psychology which I find fascinating. This book, however, seems like a collection of examples and stories, some repetitive, with little depth. Overall the content is solid but it is weak in how it is organized and summarized.

If you are interested in this topic I would recommend Dan Ariely's Predictably Irrational, or even Daniel Pink.

My biggest problem with the book is the narrator. I simply could not stand it and had to stop listening. It has the most monotonous and boring voice you can imagine. the voice is completely void of any tone inflections, proper pauses, emotion or emphasis. I with more audiobooks were read by the authors. As a result I did not enjoy the book. I ended up skipping the second half of the latter chapters.

2 of 3 people found this review helpful

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one of the most important books to read<br />

this is one of the most important books to read.
are you in public policy? are you in business?
you cannot afford not to think of what the authors explain on this fenomenal piece

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Good book

Good book to introduce you to the subject of choice architecture, but gets a bit repetitive and boring towards the end.

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  • MS F
  • 07-30-16

Great book ruined

This is a really important book and should be, given its content, very engaging but it was ruined by awful, robotic reading. Hugely disappointing. This was my first book on here and if the others are read this badly then I'm not sure I will stay that long.

2 of 2 people found this review helpful

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  • Colin D
  • 11-11-17

Terrible recording - robotic voice.

It is so unfair publishers do this. It is spoken by a robot not a person - it becomes a drone and is difficult to listen to for any extended time :-)

I feel I have been ripped off

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  • Amazon Customer
  • 10-13-17

Appalling narration on great book

This might as well been read by a computer, and may well have been. Manages the astonishing feat of making a wonderful book boring and hard to focus on.

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  • Megan
  • 04-12-16

Very interesting concepts, but a bit long and detailed

I really enjoyed the overall concept of this book, and they have some really good examples. However chapters of this book were devoted to specific ideas in much detail.

1 of 1 people found this review helpful