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Publisher's Summary

Suffering from writer's block? Wish you were more inventive? Perhaps, like most of us, you were taught to think vertically - to solve problems by going from one logical step to the next. In this international best seller, Dr. de Bono shows how lateral thinking can free your creative mind. Learn to hone your thinking skills and discover powerful yet simple techniques to help you generate idea after idea.
Copyright (P)1996 by Dove Audio, Inc.

Critic Reviews

"A very useful book...Dr. de Bono does not claim to be able to turn us all into Miltons, da Vincis, and Einsteins...but his techniques provide an alternative to just sitting around waiting for the Muse to appear." (David Cohen, Times Educational Supplement)

What members say

Average Customer Ratings

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  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Very bad performance and sound quality!!

Reads fast
Poor sound quality, a very old recording. I cant concentrate on the subject. I want to return this book but how??!

3 of 3 people found this review helpful

  • Overall
    1 out of 5 stars

Poor narration

de Bono may have some good ideas contained in this book but I found Zimbalist's narration so appallingly bad that I could not bear listening right the way through. I have now listened to many audiobooks, with various narrators but this one is the worst! caveat emptor.

21 of 29 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

An OK read!

This book is more useful if u r a teacher and wanna introduce this concept in the class.
To be fair, this was my first book I read about lateral thinking so it helped me understand its concept now I would have liked more juice/material than ways to implement it in a class setting.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • MH
  • USA
  • 05-18-18

Free yourself from mental slavery

this world needs more people reading, understanding, implementing and teaching the contents of this book.

  • Overall
    3 out of 5 stars

very interesting concepts, easy to follow

concepts are well explained, easy to follow. liked the practice sections. narration can be improved, sounded VERY robotic.