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Publisher's Summary

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do?

In this book you'll learn the seven drives that motivate people:

  • The Desire for Mastery
  • The Need to Belong
  • The Power of Stories
  • Carrots and Sticks
  • Instincts
  • Habits
  • Tricks of the Mind

For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.

©2013 Susan M. Weinschenk, Ph.D. (P)2013 Tantor

What members say

Average Customer Ratings

Overall

  • 4 out of 5 stars
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    25
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    25
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    13
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    6

Performance

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    18
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    20
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    14
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    2
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    8

Story

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    24
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    12
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Sort by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Rehash of Old Stuff

The title makes a promise that is too good to be true. I should have known that but I took the bait. Like most of this type of books that promise some amazing result, there is practical advice but little about making a specific application.

Tell stories. Yes, we respond to stories. But customers or clients won't eat from your hand because you enticed them with a story. Have you never heard that stories are an effective tool of persuasion?

The narration is not to my liking. In all, the book has some useful tips if you are new to the persuasion game. Otherwise, I think it's best to focus on your offer, be honest, offer a guarantee that covers fear and be real with people. In other words, if you want to get people to do what you want by a technique you find in a book, it won't happen.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

not what i anticipated

Would you be willing to try another one of Jo Anna Perrin’s performances?

perhaps

What reaction did this book spark in you? Anger, sadness, disappointment?

the ideas presented here didnt seem to be more then very simple reverse psychology, reward systems etc..

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Well Presented

Any additional comments?

No new material if you have read widely on this topic before, but the author does presents the information well. The presentation of 'strategies' is a good idea and helpful concept. Great book for those who don't know the topic or wish to have a concise review.

2 of 4 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Disappointing

What could have made this a 4 or 5-star listening experience for you?

I was really disappointed in both the content and performance of this book, the writing style was a bit condescending and incredibly repetitive. It seemed like the author used the phrase " get people to do stuff " about 50 times in the first chapter.

What was most disappointing about Susan M. Weinschenk’s story?

Poor organization, the book was basically a list of one chapter after another with different techniques, when I got into the 40's ( I'm not kidding ) I hit pause and never finished the book.

How could the performance have been better?

The sing song delivery did not enhance the content, I think the performer was trying her best to be conversational, but it wasn't working for me....

What character would you cut from How to Get People to Do Stuff?

The author?

Any additional comments?

Couldn't finish the book, would not recommend.

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Well pace and very informative

I really enjoyed this book. The narrator sounded good and well paced. I felt the book was direct and nearly every sentence was note worthy. I appreciated that the heavy reference examples were saved for the last chapter, since some motivation books can be written entirely on specific reference stories. 👍

0 of 1 people found this review helpful