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How Ideas Spread
- Narrated by: Jonah Berger
- Length: 5 hrs and 53 mins
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Publisher's summary
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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How to Be a 3% Man
- By: Corey Wayne
- Narrated by: Corey Wayne
- Length: 7 hrs and 33 mins
- Unabridged
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My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
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3% MAN
- By Anonymous User on 07-07-17
By: Corey Wayne
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Models
- Attract Women Through Honesty
- By: Mark Manson
- Narrated by: Austin Rising
- Length: 7 hrs and 52 mins
- Unabridged
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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The content is great but the reader is awful
- By Mark Speener on 06-24-14
By: Mark Manson
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Not Nice
- Stop People Pleasing, Staying Silent, & Feeling Guilty... And Start Speaking up, Saying No, Asking Boldly, and Unapologetically Being Yourself
- By: Dr. Aziz Gazipura PsyD
- Narrated by: Dr. Aziz Gazipura PsyD
- Length: 18 hrs and 2 mins
- Unabridged
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Are you too nice? If you find it hard to be assertive, directly ask for what you want, or say "no" to others, then you just might be suffering from too much niceness. In this controversial book, world-renowned confidence expert, Dr. Aziz Gazipura, takes an incisive look at the concept of nice. Through his typical style, Dr. Aziz uses engaging stories, humor, and disarming vulnerability to cut through the nice conditioning and liberate the most bold, expressive, authentic version of you.
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Changed my life forever
- By Shannon Slater on 12-07-18
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How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
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It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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Not my thing, but one good point
- By Scott on 10-22-22
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
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Great for beginners, nothing you for an economist
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Grasp the important ideas that have served as the backbone of philosophy across the ages with this extraordinary 60-lecture series. This is your opportunity to explore the enormous range of philosophical perspectives and ponder the most important and enduring of human questions-without spending your life poring over dense philosophical texts.
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A Hard Review to Write
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The Life and Writings of C. S. Lewis
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Locked inside the DNA of every species that ever lived are endless stories - about origins, ancestors, fate, and much more. Until recently, these secrets were completely inaccessible. But with the help of new technologies, scientists are now reading the hidden history of DNA, making remarkable discoveries about ourselves and our fellow species. Your gateway to this treasure trove of information is Unlocking the Hidden History of DNA, 12 informative and accessible lectures delivered by New York Times best-selling author Sam Kean.
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Whether complete or only fragmentary, the 930 extant Dead Sea Scrolls irrevocably altered how we look at and understand the foundations of faith and religious practice. Now you can get a comprehensive introduction to this unique series of archaeological documents, and to scholars' evolving understanding of their authorship and significance, with these 24 lectures. Learn what the scrolls are, what they contain, and how the insights they offered into religious and ancient history came into focus.
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A comprehensive overview of the Qumran Scrolls
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How to Educate a Citizen
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In How to Educate a Citizen, E.D. Hirsch continues the conversation he began 30 years ago with his classic best seller Cultural Literacy, urging America’s public schools, particularly at the elementary level, to educate our children more effectively to help heal and preserve the nation. Since the 1960s, our schools have been relying on “child-centered learning”. History, geography, science, civics, and other essential knowledge have been dumbed down by vacuous learning “techniques” and “values-based” curricula.
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Must read
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The Story of Human Language
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Language defines us as a species, placing humans head and shoulders above even the most proficient animal communicators. But it also beguiles us with its endless mysteries, allowing us to ponder why different languages emerged, why there isn't simply a single language, how languages change over time and whether that's good or bad, and how languages die out and become extinct.
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You'll Never Look at Languages the Same Way Again
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The Foundations of Western Civilization
- By: Thomas F. X. Noble, The Great Courses
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What is Western Civilization? According to Professor Noble, it is "much more than human and political geography," encompassing myriad forms of political and institutional structures - from monarchies to participatory republics - and its own traditions of political discourse. It involves choices about who gets to participate in any given society and the ways in which societies have resolved the tension between individual self-interest and the common good.
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Not Engaging or Very Interesting
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What listeners say about How Ideas Spread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Fabrizio
- 03-30-15
Great informative content at the cost of a few ads
Berger delivers great readily actionable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.
One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.
There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.
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38 people found this helpful
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- T
- 04-29-15
Basically a live rendition of Contagious
I was hoping for some more content in addition to Contagious. However, I really enjoyed the author's narration.
If you haven't read/listened to Jonah's other book, this lecture series will be fascinating.
I'm glad I listened to this and would like to read more of Dr. Berger'a work.
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31 people found this helpful
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- Neko
- 05-22-15
Good but not very original
Ideas already familiar from other books on the subject and related subjects, relatively shallow overview with little actionable takeaways. Recommend only if have no knowledge of the subject at all.
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14 people found this helpful
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- G. Baker
- 12-28-14
Food for thought
A Great Course should be food for thought or enlightenment. This delivered. The author and narrator are great at conveying the themes and I learned things and have a different perspective. But I wanted more new ideas too.
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12 people found this helpful
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- Marcia
- 12-31-14
Really good information
This book is actually better than I anticipated. Excellent research. I would highly recommend this to any marketing person. Thanks
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10 people found this helpful
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- J and M
- 12-16-16
Totally enjoyed
How or why I would ever crave to listen to lectures again, I don't know. But, I really do like the class like structure of many of the Great Courses. It's like reliving a favorite college class without having to stress about mid terms, finals, etc. You can just listen, contemplate, enjoy, and move on. If only college were this stress free.
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9 people found this helpful
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- Faraz Rabbani
- 05-24-15
Clear, well-structured, compelling
The presentation if this course was clear. The ideas were well-structured, the explanation practical and practically demonstrated through life stories and examples...
Compelling!
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8 people found this helpful
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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4 people found this helpful
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- Amazon Customer
- 12-19-16
Too shallow for my needs
Very few insights I had not heard before. Sort of Marketing 101. If you are new to marketing and influencing target groups, this might however be a useful book.
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3 people found this helpful
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- serine
- 02-14-16
Very clear and engaging
I loved this lecture series. It was much shorter than other lecture series I have listened to (only 5 hours). Berger was extremely clear and used excellent data from interesting studies. This was some of the best stuff I remember from my undergraduate days studying cognitive neuroscience. Why ideas spread definitely fits into the notion of "sexy science."
No prerequisite needed. Berger makes it simple yet thorough.
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3 people found this helpful