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Publisher's summary
How advertising laws are established.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.
Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
Therefore, this audiobook deals not with theories and opinions but with well-proved principles and facts. It is written as a textbook for students and a safe guide for advertisers. Every statement has been weighed. The audiobook is confined to established fundamentals. If we enter any realms of uncertainty, we shall carefully denote them.
The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters.
Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods.
The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns.
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-
Story4.5 out of 5 stars 34
Few people have ever understood salesmanship as well as Napoleon Hill. He became legend in business circles for creating effective sales courses that turned around failing companies. Hill’s philosophy of success for salesmen was simple - you, the salesman, are the most valuable asset and you need to sell yourself first. Selling You brings together the best of Napoleon Hill's writings from his sales courses with a special introduction by Jeffrey Gitomer.
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5 out of 5 stars
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Great Book!
- By Lisa on 10-01-11
By: Napoleon Hill
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How I Made $2,000,000 in the Stock Market
- By: Nicolas Darvas
- Narrated by: Ronald Eastwood
- Length: 3 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 391
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Performance4.5 out of 5 stars 319
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Story4.5 out of 5 stars 316
Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours, he read some 200 books on the market and speculators, studying as much as eight hours a day. Darvas invested his money into some of stocks that had been hitting their 52-week high. He was surprised that the stocks continued to rise and subsequently sold them to make a large profit.
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5 out of 5 stars
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Great story
- By Jacob Martincic on 11-26-19
By: Nicolas Darvas
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SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 200
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Performance4.5 out of 5 stars 166
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Story4.5 out of 5 stars 165
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 159
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- By: Barry J. Nalebuff, Avinash K. Dixit
- Narrated by: Matthew Dudley
- Length: 17 hrs and 2 mins
- Unabridged
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Overall4 out of 5 stars 311
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Performance4 out of 5 stars 267
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Story4 out of 5 stars 265
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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1 out of 5 stars
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Completely misleading title
- By Motorjaw on 01-28-15
By: Barry J. Nalebuff, and others
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 314
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Performance4.5 out of 5 stars 265
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Story4.5 out of 5 stars 260
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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5 out of 5 stars
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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How to Get Rich
- One of the World's Greatest Entrepreneurs Shares His Secrets
- By: Felix Dennis
- Narrated by: Roy McMillan
- Length: 9 hrs and 53 mins
- Unabridged
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Overall5 out of 5 stars 968
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Performance5 out of 5 stars 826
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Story5 out of 5 stars 823
Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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2 out of 5 stars
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A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Overall4.5 out of 5 stars 114
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 4,182
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Performance4.5 out of 5 stars 3,508
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Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 50
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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Think and Grow Rich
- The Original 1937 Classic
- By: Napoleon Hill, Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 47 mins
- Abridged
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Overall4.5 out of 5 stars 332
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Performance4.5 out of 5 stars 270
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Story4.5 out of 5 stars 265
Here is the complete experience of Think and Grow Rich in an exquisitely brief and faithful condensation. In 40 minutes, you will learn all 13 of Napoleon Hill's famous steps to wealth and achievement.
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5 out of 5 stars
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Motivating
- By Amanda R. on 04-27-18
By: Napoleon Hill, and others
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How to Trade in Stocks
- By: Jesse Livermore
- Narrated by: Joseph Kant
- Length: 1 hr and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 270
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Performance4.5 out of 5 stars 207
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Story4.5 out of 5 stars 204
Jesse Livermore was a loner, an individualist - and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: reading market and stock behaviors.
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1 out of 5 stars
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WORST NARRATOR IN HISTORY
- By radx on 12-03-21
By: Jesse Livermore
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Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 35
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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5 out of 5 stars
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So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
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The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 193
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Performance4.5 out of 5 stars 156
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Story4.5 out of 5 stars 153
The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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3 out of 5 stars
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Old Text, Bad Direction
- By A. Baker on 09-13-10
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The Secret to Attracting Money
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 6 hrs and 8 mins
- Original Recording
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Overall4.5 out of 5 stars 1,181
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Performance4.5 out of 5 stars 992
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Story4.5 out of 5 stars 986
The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it.
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5 out of 5 stars
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What's blocking your from wealth?
- By Croix on 10-18-17
By: Joe Vitale
What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Matt Gerchow
- 10-15-19
Concise
Excellent. Any marketer should know these principles. This is ppc in a direct mail and print world. Long before the internet.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- OutdoorBengal
- 10-01-23
Didn’t learn much
The book felt like an introduction to a book that actually explained something, but the part where the knowledge is shared was missing.
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