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Publisher's Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.
©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini; (P)2014 Audible, Inc.

What members say

Average Customer Ratings

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Readers who want to learn how to persuade

What did you love best about Yes! 50 Secrets from the Science of Persuasion?

The stories. The metaphors are what bring the story to life.

What about Clive Mantle’s performance did you like?

He has presence and reads well love the use of tonality.

What insight do you think you’ll apply from Yes! 50 Secrets from the Science of Persuasion?

All of them I will be using all of them and training others how to use them.

Any additional comments?

Great book highly recommend you read after reading Influence by Cialdini..

1 of 1 people found this review helpful

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Sales People with a Science Background/Interest

Would you consider the audio edition of Yes! 50 Secrets from the Science of Persuasion to be better than the print version?

I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.

What was one of the most memorable moments of Yes! 50 Secrets from the Science of Persuasion?

A lot of "common sense" knowledge has been proven false, many of these examples are memorable!

What about Clive Mantle’s performance did you like?

It was fine, nothing special though.

What did you learn from Yes! 50 Secrets from the Science of Persuasion that you would use in your daily life?

This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.

  • Overall
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  • Gareth
  • JIMBOOMBA, Australia
  • 06-13-13

Love this book

Would you listen to Yes! 50 Secrets from the Science of Persuasion again? Why?

If you are looking to be better. take a listen

Who was your favorite character and why?

N/A

What about Clive Mantle’s performance did you like?

Clear easy to listen too

Did you have an extreme reaction to this book? Did it make you laugh or cry?

N/A

Any additional comments?

Want more like this!

0 of 1 people found this review helpful

  • Overall
  • Jeff
  • Perth, Australia
  • 02-02-10

meh

thats it. meh.

5 of 49 people found this review helpful

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  • Overall
  • Chelle :o))
  • 06-08-10

WORTH THE TIME & MONEY!

Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.

14 of 14 people found this review helpful

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  • Jim
  • 07-14-11

Fascinating and useful

A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work

8 of 8 people found this review helpful

  • Overall
  • Vilnis
  • 03-29-10

Just brilliant

This book was brilliant from beginning to end. Not just interesting in its descriptions of what motivates people, but often of immediate practical use too. I filled four pages of a notebook while listening to it, and began using some of its tips and tricks in marketing material. After finishing it I bought the paperback (which I immediately lent to someone) and have been recommending it to all and sundry.

13 of 14 people found this review helpful

  • Overall
  • Kirsty
  • 12-23-12

Amazing

I have listened to the a few times now to ensure I remember all the details. It is very powerful. The techniques are easy to understand and all backed up science and research. I have used these techniques at work with great success. This is a must if you want to develop the winning edge or just to amaze your friends with the facts!!!

3 of 3 people found this review helpful

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  • JedHoll
  • 06-06-15

Fascinating review of evidence of persuasion

This book is well worth a listen. 55 chapters (I think) each highlighting a different aspect of persuasion with an appropriate amount of evidence to back up their claims. The narrator is good but as for the impressions of various people - What were you thinking!!
Overall if you enjoy these type of books don't miss this one out.

2 of 2 people found this review helpful

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  • Toria
  • 02-23-14

Heard all this before unfortunately

I found this book quite boring although it might be good for some readers starting out in the world of business.

2 of 2 people found this review helpful

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  • Ewan
  • 04-13-13

interesting listen and common sense reminders

am finding the book interesting. Every now and then get an excellent new titbit or perspective on something so am staying interested. Will sometimes rewind a relisten to passages that are more in depth or relevant to projects I am working on.

2 of 2 people found this review helpful

  • Overall
  • Lyn Ryan
  • 01-27-13

Excellent ideas!

I thoroughly enjoyed this book and got some terrific ideas from it! Clive Mantle's narration was perfect and I would definitely recommend this to anyone.

2 of 2 people found this review helpful

  • Overall
  • Amazon Customer
  • 08-28-10

2 stars ..

It promises great things but I can honestly say that it didn't deliver for me. I am sure that there are many people that love this book but it just didn't go into enough depth for my taste. If you are struggling to use your credits then it's worth a look, but I would be a little disappointed if I had paid for it.

5 of 6 people found this review helpful

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  • Amazon Customer
  • 01-28-17

sublime sense of humour by narrator

Clive Mantle has a golden sense of humour conveying this very interesting study : the science of persuasion, that applies to all humans alive. a great study by the authors. a good one to have handy within reach in any communication situation.

1 of 1 people found this review helpful

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  • Paul
  • 11-14-16

Great book

definitely worth a read! Easy format for different studies delivered in a humorous way. important for sales professional or no.

1 of 1 people found this review helpful

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  • Pierre Nunns
  • 05-09-14

Structure doesn't translate well to Audio

Would you say that listening to this book was time well-spent? Why or why not?

The style and reading gave me a couple of ideas but I found the structure as presented did not give me a clear overview of where the particular influencing style this story sat in

If you’ve listened to books by the authors before, how does this one compare?

I've read Robert Cialdini's influence and love the book. As an audio book this one seemed a little all over the place

Was Yes! 50 Secrets from the Science of Persuasion worth the listening time?

Yes - but it just seemed a little disjointed