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Publisher's Summary

Behavioural economist and New York Times best-selling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat.

Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Among the topics Dan explores are:

  • What we think will make us happy and what really makes us happy
  • How we learn to love the ones we are with
  • Why online dating doesn't work and how we can improve on it
  • Why learning more about people make us like them less
  • Why large bonuses can make CEOs less productive
  • How to really motivate people at work
  • Why bad directions can help us
  • How we fall in love with our ideas
  • How we are motivated by revenge
  • What motivates us to cheat

Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasise the important role that irrationality plays in our day-to-day decision-making - not just in our financial marketplace but in the most hidden aspects of our lives.

©2010, 2011 Dan Ariely (P)2016 HarperCollins Publishers Ltd

Critic Reviews

Praise for Predictably Irrational: "For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place." (Financial Times)

What members say

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  • Paul Cope
  • 10-04-17

encapsulates how irrational humans are.<br />

A very easy to listen to and gentle approach to the subject. excellent is all I can say.

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  • Amazon Customer
  • 06-04-17

Very well writen book, useful insights for life

Loved it. Dan Ariely brings his science to life with good story telling and extremely well thought examples. The audiobook quality ia great. Well done, can't wait for the next one.

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  • Colin
  • 05-15-17

Great Author- Great Narrator

I enjoyed listening to this audiobook much more than I'd expected. The content was predictably fascinating- really well-written; and the narration was exceptionally good. The finished product was entertaining, engaging and very easy listening.

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  • A Person
  • 11-02-16

Great ideas, expression and presentation

Having Simon Jones read this book was an inspired choice. The tone of the writing has that incredulous amazement at the folly and brilliance of human beings that Jones expressed so entertainingly on Douglas Adams' audio creations. Ariely's work into what motivates us is similarly sideways and draws on many different disciplines within social science and economics to design research that generates interesting and revealing experimental data. The interpretation of this data is always intelligent, perceptive and full of humour and humanity, and he is not afraid to discover unexpected richness in his results.

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  • Alistair
  • 03-29-17

excellent and interesting

whilst I don't think this was as good as his original, predictably irrational, this was still interesting and enjoyable. much of the content related to real life work situations for me, and I have shared several stories multiple times since. this had definitely helped me gain a better appreciation for some circumstances and their outcome. would get the next in the series if there is one. the narrator is engaging and sucks you in on a ten hour journey.