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The Power of Habit Audiobook

The Power of Habit: Why We Do What We Do in Life and Business

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Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What Members Say

Average Customer Rating

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Performance
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  •  
    Karl 10-11-17
    Karl 10-11-17 Member Since 2006
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    "Great content!"

    First book I have read on Habits that makes sense of what habits really are, identifying what the key components are and providing a detailed framework for how to change them.

    0 of 0 people found this review helpful
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    Raymond J valentine 10-11-17 Member Since 2017
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    "fantastic!"

    I have read about 10 motivational books and this book is at the top of my list for sure!!

    0 of 0 people found this review helpful
  •  
    Zola Maboyi 10-11-17
    Zola Maboyi 10-11-17 Member Since 2017
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    "Great book"

    This book taught me a lot of useful things about habit formations that I will personally be using to change a few habits. I recommend it if you want to get to the core of why you seem to do certain things automatically despite your best intentions to stop.

    0 of 0 people found this review helpful
  •  
    River Halverson 10-10-17 Member Since 2017
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    "A must, couldn’t stop listening"

    Incredibly interesting, listened start to finish in one go, definitely learn a lot of things to apply to your life. Narration is spot on, the best I’ve heard yet.

    0 of 0 people found this review helpful
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    Roderick McMiller 10-10-17 Member Since 2016
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    "Great Read"

    This book made me really think about my habbits and how to acknowledge them. It helped me improve my work life balance and unexpectedly provided a little motivation.

    0 of 0 people found this review helpful
  •  
    Lynn Wasley 10-10-17
    Lynn Wasley 10-10-17 Member Since 2017
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    "enjoyable"

    I enjoyed and found it to be very helpful in understanding the way to overcome my habits

    0 of 0 people found this review helpful
  •  
    Antonia 10-10-17
    Antonia 10-10-17
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    "too much time spent "

    I liked the content and the stories in the book, it's a well written book, however I find that the book is way too long for the information it sets out to send. I think half the length would have been enough to get the information and also the stories.

    0 of 0 people found this review helpful
  •  
    Brian Palm Springs, CA 10-09-17
    Brian Palm Springs, CA 10-09-17
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    "The power of habit"

    Excellent audio book on habits and how to make or break them. Charles duhiggs also a great writer.

    0 of 0 people found this review helpful
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    Katherine Montero 10-08-17 Member Since 2017
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    "On point!"

    It is written in a "case study" format with great examples of real people that were deeply affected by their bad habits. This book needs to be distributed among public high schools. Great for a psychology/sociology class.

    0 of 0 people found this review helpful
  •  
    Nagy 10-07-17
    Nagy 10-07-17 Member Since 2016
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    "Great Value, Nice Stories, amusing to listen"

    The book is really useful. It gives many ideas to create new good habits and get rid of bad ones. It brings many nice stories to emphasize on ideas. The book is enjoyable and provide information nice stories about successful people/sports champions/companies. I enjoyed listening to it while driving:) . I do recommend it

    0 of 0 people found this review helpful

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