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Publisher's Summary

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised.

The Filter Bubble reveals how this hidden web is starting to control our lives - and what we can do about it.

©2011 Eli Pariser (P)2014 Audible, Inc.

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An eyes opener about Internet personalization

A reading that everyone that uses Google, Facebook or any other online tool should do, to be aware of how personalization works and the risks they make to creativity, innovation and intersection of thinking.