How to Transform Your Ideas into Software Products

A Step-by-Step Guide for Validating Your Ideas and Bringing Them to Life!

By: Poornima Vijayashanker

Narrated by: Poornima Vijayashanker

Length: 6 hrs and 15 mins

Publisher's summary

Create products people will pay for before they're even built.

You have an idea in your head. Maybe even more than one! But you're stuck simmering on it because you just don't know if it's the right one to pursue. You're wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do...nothing.

But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product...and you made money from it?

Poornima Vijayashanker has founded three startups and personally guided 100+ people who have launched products that make six and seven figures per year. Everyone started with varying levels of technical and business know-how - or none at all - but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right road map in front of you, you can launch a winning software product, too.

"But I don't know how to code or run a business."

The tangled world of startups and software development is intimidating and hard to navigate. To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They'll eventually run out of cash to keep paying rent and developing and will need to figure out whether to get investors, apply to an accelerator, or bootstrap.

Trial and error takes years of research, setbacks, and heartache...not to mention a lot of money. You could go to design school, teach yourself how to code in the off hours, and spend thousands of dollars testing marketing campaigns. Or you could follow a proven guide for turning your ideas into successful products (and even six- to seven-figure businesses).

This book will teach you how to:

• Validate your idea before you spend time and money on it.
• Talk to prospective customers without feeling awkward or pushy.
• Leave competitors in the dust with good design and positioning.
• Save time and heartache by building only the features people will actually use.
• Hire talented people to build your product for you.
• Get more paying customers with scrappy marketing strategies.
• Find money to fund your business.

This guide includes time-tested strategies and tools that entrepreneurs love.

©2014 Poornima Vijayashanker (P)2015 Poornima Vijayashanker

Detailed Practical Guide.

Practical guide to make your ideas become tangible software products. Poornima's personal insights into the process really make the book appealing.

Good book, can't listen to it "on the go" though

Any additional comments?

This seems like a pretty solid book so far. My big problem with it isn't the content or quality, but just the format.

I buy my audiobooks to listen to while I'm driving or walking. Unfortunately this is one of those books that has lots of little writing exercises to do (Step one, write a bunch of stuff down....).

So I'll be trying for a refund on this and buying the Kindle version.

Great book for preparing a product

The book is a great book when preparing a software product . It lays the road map out very well.

great book for anyone with an software idea

great book! quality of sound could be improved, but the content is really good summarized! recommend this book to anyone planning to go business! just an awesome book. 5* no questions

Totally awesome!!

Fantastic book that provides a ton of practical steps and strategies for researching, building, and launching a product. It is narrated beautifully and is both educational and entertaining.

narration was very dry and felt like dictation.

struggled to get half way and ended up doing it entirely. send like the book has interesting things to say but the delivery killed it

Useless book full of cliches

I was extremely disappointed by this book. It looks like an intro guide for basic marketing written for 12 year olds. Don’t waste your money and time.