The technology likely to have the greatest impact on the future of the world economy has arrived, and it's not self-driving cars, solar energy, or artificial intelligence....
Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter....
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas....
The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? Listen to find out more....
Why do some products capture our attention, while others flop?...
Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
Selected as a 2008 Best Business Book of the Year by The Economist
The Net Generation has arrived. Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer, This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times best-selling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society - from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
Would you try another book from Don Tapscott and/or Brett Barry?
No. Repetitive writing style. Point made, move on after a few chapters.
Would you ever listen to anything by Don Tapscott again?
What did you like about the performance? What did you dislike?
kept me awake
What reaction did this book spark in you? Anger, sadness, disappointment?