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Publisher's Summary

Digital Wars starts in 1998, when the Internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world - while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.

©2012 Charles Arthur (P)2013 Audible Ltd

What members say

Average Customer Ratings

Overall

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Story

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  • Rob
  • Warnbro, Australia
  • 11-08-14

Different Perspective of a well documented period

A better look at whole these companies competed in a very similar space, and how they choose not to compete.

It really defined what the companies products are, and why they launched what seemed like bad products.

2 of 2 people found this review helpful

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Interesting History of Tech Giants

What did you love best about Digital Wars?

The wide coverage of story regarding technological advancement in software and hardware involving Google, Microsoft, and Apple.

What was one of the most memorable moments of Digital Wars?

I realized it's also a good supplement to Walter Isaacson's work on Steve Jobs

Which character – as performed by Stephen Rashbrook – was your favorite?

Steve Ballmer. It's... quite apt.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No. I was focus and eager to go through all the details.

Any additional comments?

Anyone interested in Information Technology should give this a chance.

2 of 2 people found this review helpful

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Detailed information - very well written

What made the experience of listening to Digital Wars the most enjoyable?

The fact that it gave me new information.

What other book might you compare Digital Wars to and why?

Walter Isaacson - Steve Jobs, because it's also about lesser known facts about tech companies. In the case if 'Steve Jobs' only about one company though.

Have you listened to any of Stephen Rashbrook’s other performances before? How does this one compare?

no I haven't (yet)

Was this a book you wanted to listen to all in one sitting?

Yes, although 11 hours would have been too much.

Any additional comments?

Great book! A lot of information I didn't know, although I read a lot about tech companies. Especially the ones mentioned in this book.

1 of 1 people found this review helpful

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Excellent insight into the history of the internet

If you could sum up Digital Wars in three words, what would they be?

Just one, Insightful

What did you like best about this story?

It's relevant to what is going on in the battle for the internet. It's interesting to me as someone that works in tech and really joins a lot of the dots as to how we got where we are. It recounts so many junctions in tech history and how things could be different.

Any additional comments?

Well worth the money.

1 of 1 people found this review helpful

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Hardly an "objective" account of events

Being in the tech industry for 3 decades, I've witnessed Microsoft doing "a lot" of things right. Sure, all tech companies have missteps. Apple, Google and Microsoft have each had plenty. Yet, I do not recall the author saying anything positive about Microsoft. Excuse me if I missed it. I grew tired of the "rah rah Apple mantra". I tried twice to make it through this book. Each time I grew weary of the same old biases that the author presents. There are other books on Audible that provide a more historical, balanced account of the competition between Microsoft, Apple and Google. Don't get me wrong, I am used to hearing technical biases. I expect that in low-end blogs and amateur technical articles. Maybe I don't understand the purpose of this book.

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Technology

You will love this if this is the industry you are in and have been before mobile phones, etc have been around. Or you are just s tech freak!

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A good historical account

A great insight. I Enjoyed this book. Plenty of interesting information I had not heard before

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Very mind blowing

This book has given me the other side of three giants' battle which created the digital world today. Lcoe how the history presented.

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Nothing too interesting

The stories about the rise and fall of various tech companies. It gives a pretty comprehensive history of the tech world... Maybe since I know most of it even before this book, I don't find very interesting... It is like being told what I already know... but hey, I am totally basis

0 of 1 people found this review helpful

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  • Lee
  • 06-30-13

Fascinating

Would you recommend this audiobook to a friend? If so, why?

If like me you lived through the rise of the Internet and computer giants then you will find this fascinating,

What other book might you compare Digital Wars to, and why?

I've not heard a book like this before. It takes what could be a dry subject and makes it fascinating,

What about Stephen Rashbrook’s performance did you like?

The narrator managed to make the book interesting.

Any additional comments?

The rise of Google and Apple and their challenge to Microsoft is described by decade and product. Dell makes an occasional visit as does Blackberry and Intel. The ride of Google from college project to present day is fascinating. Apple challenging MicroSoft and the patters failure to change and innovate quickly is very interesting.

2 of 2 people found this review helpful

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  • James
  • 07-04-13

Decent summary of interesting times

Would you recommend this book to a friend? Why or why not?

This book brings together a lot of history and separates out the issues for easy understanding. Those interested in this area should find it a good listen, it's a time-saver to get a good overview of early Internet history without reading lots of other books.

Would you be willing to try another book from Charles Arthur? Why or why not?

I was already impressed by Charles Arthur from his interviews in The Guardian's Tech Weekly podcast, but it felt like any technology student could have done the research to put this book together. There is little of the insight and awareness that comes across in his work on the podcast.

Have you listened to any of Stephen Rashbrook’s other performances? How does this one compare?

He's a bit serious and dramatic sounding but didn't get in the way of the book.

If this book were a film would you go see it?

Yes, but it would be a bit dull, the characters do not come to life in the book.

1 of 1 people found this review helpful

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  • Russell Jenkins
  • 11-09-17

Great Insight

A real insight into the early stages of the battle of technology in the digital age. Starting in the late 90's and re-counting the highs and lows of the the 3 big players Microsoft, Google and Apple's struggles to bring technology to the masses. The book makes you realise how easy it is to take your eye off the ball and make simple decision that turn out to have such a big consequence. Stephen Rashbrook narrates in a smooth and very clear way.

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  • Anonymous User
  • 12-29-13

Uninspiring and boring

Would you ever listen to anything by Charles Arthur again?

NO

Would you be willing to try another one of Stephen Rashbrook’s performances?

Maybe

Any additional comments?

Really poor work. There are no insights or smart commentary. All the author brings to the table is strong Microsoft prejudice, which shows throughout he pulls quotes and anecdotes out of context. Sequence of events are out of order, I'm half way through second part and he has hardly mentioned iPhone or Android.<br/><br/>This has been utterly disappointing and really boring work.

1 of 2 people found this review helpful

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  • Amol
  • 11-14-16

Book feels like for Apple and against Microsoft

Very good information about how these three giants have fought and competed against each other for technologies and markets. Somewhere it starts to feel that this book is for Apple and against Microsoft. May be true in reality that Apple became number one in its product range, Microsoft did not succeed in those products, but what about products Microsoft built and Apple/Google lost? I am not a Microsoft fan (not Apple fan either), just expressing what I felt on listening this book.