We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Big Data in Practice Audiobook

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.

For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.

  • Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
  • Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
  • Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

©2016 Bernard Marr (P)2017 Audible, Inc.

What Members Say

Average Customer Rating

3.6 (8 )
5 star
 (2)
4 star
 (4)
3 star
 (0)
2 star
 (1)
1 star
 (1)
Overall
2.8 (6 )
5 star
 (1)
4 star
 (1)
3 star
 (2)
2 star
 (0)
1 star
 (2)
Story
3.7 (7 )
5 star
 (2)
4 star
 (3)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Performance


There are no reviews for this title yet.

Sort by:
  • AGNIESZKA
    9/7/17
    Overall
    Performance
    Story
    "The most dissapointing read ever!"

    If anyone benefited from spending time with this production it would have to be total beginner who has no clue about what Big Data means. Even then there is probably number of better positions explaining subject and saving a reader from cliches. In fact I call it a book of cliche! Never seen so many in one place; author also likes word "huge" and use it everywhere replacing need for quantifiable data. Surely, specific details are not what the writer is bothered with here. Huge for all and we done ;). BTW. Facebook came up with some of most powerful/known Big Data platforms and arguably is the biggest R&D player in the area; not mere user. I expected that the author of the book would know/mention that. Summing up, book seems like written by marketing people for marketing audience; little substance and a lot of big meaningless words.

    0 of 0 people found this review helpful
  • M
    9/6/17
    Overall
    Performance
    Story
    "Good insight for the uninitiated in data mining"

    Good read. The voice is a bit monotonic but the book is worth listening to. It gives a glimpse to the way data mining is increasing playing a major role in bussiness

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.