• Savvy Shopkeeper Retail Podcast

  • By: Kathy Cruz
  • Podcast
  • Summary

  • Host, Kathy Cruz is a retail store owner and a retail coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. But she also knows that it doesn't have to consume your life AND it can be profitable. Kathy is passionate about teaching retail business owners how to work less, profit more and grow.
    Savvy Shopkeeper 2021
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  • 71. Ten Tips for a Successful Retail Brand Photoshoot

    May 6 2021

    Running a retail store is all about connecting with your customers. One of the best ways to do that is through a retail brand photoshoot! With masks on our faces in-store, the connection we make through digital channels is more important than ever. 

    Today, I’m sharing a little about my recent brand photoshoot and my top ten tips for having a successful one. Listen in to learn how to find the perfect photographer for you, how to prepare for your shoot, and the pep talk you should give yourself the day of. 

    For show notes, visit www.savvyshopkeeper.com/episode71

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    24 mins
  • 70. Six Ways to Transition from Shop Owner to Retail CEO

    Apr 29 2021

    Many of us open or start our businesses without a business plan, a formal education, or any guidance or mentorship regarding running a retail business.

    And this isn’t a judgment of anyone—this was ME! I started my business without any plan, mentorship, or education, too.

    When we open, we tend to think about the basics. But there comes a time where we have to step up, be the CEO, and do the hard work of leading our business rather than just working in it. In today’s episode, I’m sharing the six critical ways you can up-level to CEO, so you can work on your business instead of in it. Listen in to learn what steps to take and how to go from “I don’t know 😬” to confident retail CEO 💪. For show notes, visit www.savvyshopkeeper.com/episode70

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    27 mins
  • 69. Results from the 2021 Savvy Shopkeeper Survey

    Apr 22 2021

    The Savvy Shopkeeper community recently participated in our annual survey. I asked shopkeepers about their business models, their revenue numbers, the support they’re looking for, and their feedback on all things Savvy Shopkeeper. I learned so much from the survey results and gained so much insight into our community. Today, I’m sharing the survey results with you so you can learn from them, too. For detailed show notes, visit www.savvyshopkeeper.com/episode69

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    35 mins

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