Sarah Santecroce: Humane Marketing

In this episode, Steven Morris and Sarah Santecroce discusses:

• When work doesn’t feel like work
• Learning from the pandemic
• A better way to market your business
• Evolution of marketing

Key Takeaways:

• You know you’re doing something right when your work feels good and when you profit from it in multidimensional ways - not only in monetary value, but in meaning, in life, and in impact on others.
• People come out of the pandemic like they didn’t learn anything from it - some jump right into the rat race, forgetting how the pandemic taught them what to value the most.
• When Marketing becomes solely focused on wanting to sell more - it becomes soul-less. We can redeem marketing when we present ourselves in a humane way, with authenticity and integrity, without the desire to manipulate or trick the audience into getting converted into your business, but rather - enticing them with your genuine and full identity.
• Passion, personal power, partnership - these are new key principles in marketing. They focus on the being and not the doing.

"Manipulative [marketing]... work to attract instant audiences, they work to add money to your bank account. They don't work to build a sustainable business, you will never escape the hustle because you need to keep hustling to get more to the door." — Sarah Santecroce

Connect With Sarah Santecroce:

Website: https://sarahsantacroce.com/

LinkedIn: https://www.linkedin.com/in/sarahsantacroce/

Twitter: https://twitter.com/sarahsantacroce

Facebook: https://www.facebook.com/sarahsantacroce

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris

Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.

With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.

His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.