Sarah Jousiffe - BEING INTERESTED IN A VARIETY OF PROJECTS TO BUILD YOUR SKILLS

The Day One podcast – Insights Room 101 is hosted by Hannah Mann. Guests coming on the show describe three of their worst professional pet peeves and aim to convince Hannah to bin one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Sarah Jousiffe, head of insights at SKY. Sarah joins us on the Room 101 podcast to share what things in the industry she’d like to see banished to Room 101 forever. Sarah's main pet peeves are: poor research briefs, qualitative discussion guides, and branded research solutions. Sarah provides meaningful criticism for each of the items and solutions during our conversation, and we hope you enjoy it.