John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before.

John gives you the hardware and software tools you need, and more importantly, great how-to's on what video(s) to make, how to edit, and how to share them.

Brought to you, as always, by Mimiran, fun, "anti-CRM" for independent consultants, coaches and fractionals who like serving clients, not "selling" (but who need a tool to keep track of relationships, instead of a tool for a VP of sales to keep track of a sales team). More at www.mimiran.com.

Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove.

What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight?

In this episode, I delve into the secret of "secrets".

(You can catch more information and a free training session on secrets here: https://www.mimiran.com/whats-your-secret/)

When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that?

In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage.

Have something interesting to say, not about how great you are, but that will be useful to readers and/or viewers.

Find out more about Jill at www.JillLublin.com.

And for developing an interesting perspective, including the essential Origin Story, and nurturing relationships with journalists-- along with prospects, partners, and clients-- check out Mimiran (www.mimiran.com), the "anti-CRM" not for a VP of Sales to track a sales team, but for an independent consultant who's great at serving clients but hates selling.