STRATEGIC UNIVERSITY MANAGEMENT

THE BIBLE

De: Osni Hoss, Claudio A. Rojo, Evandro M. Kolling

Narrado por: Virtual Voice

The book is a robust work of great technical and academic depth that proposes an innovative solution to a central challenge faced by higher education institutions: how to strategically manage and demonstrate their real value to society in a measurable and forward-looking way. The combination of Professor Claudio A. Rojo’s Scenario Building Method with the Real Value Valuation Method of Organizations and its practical application in an in-depth case study at UTFPR–Toledo Campus gives the work a unique and highly relevant character.

The book covers the process from the conception of the scenario-building method to the operationalization of institutional strategies, focusing on performance indicators, course attractiveness, the academic profile of students and graduates, and the mapping of strengths, weaknesses, opportunities, and threats.

In addition, the book stands out for:

• Applying the ROJO Method in strategic formulation;

• Presenting an Institutional Attractiveness Matrix for course evaluation;

• Discussing the Valuation of knowledge-based organizations, emphasizing intellectual capital;

• Providing indicators for knowledge-based assets across the human, structural, processual, and relational quadrants;

• Integrating tools such as EVA, MVA, free cash flow, and financial analysis applied to strategic evaluation;

• Proposing strategies based on five critical management vectors: institutional image, attractiveness, administrative quality, organizational networks, and research and continuing education.

The content is structured in interdependent chapters, highlighting:

• Strategic planning methodology in practice;

• Institutional diagnosis based on real data;

• Discussion on Quality Management and Value Added (QMVA).

Ideal for university managers, public administration researchers, economists, institutional planners, and all those committed to excellence in educational management, this book provides a solid foundation for sustainable, value-based strategic decision-making.

Differential: The work uses real data from UTFPR–Toledo Campus and transforms them into inputs for a replicable strategic modeling framework applicable to other public or private higher education institutions.