In this episode of SEO Unfiltered, we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO.

Host Genny cuts through the noise of “SEO is dead” hype to show how you can adapt traditional keyword strategies for AI-driven search engines like ChatGPT, Claude, and Gemini—without abandoning what already works.

If you’ve been wondering how to align your SEO workflows with emerging AI-driven search behaviour, this one’s for you.

Key Topics Covered

• What GEO (Generative Engine Optimisation) actually means and how it affects search visibility.
• Why keyword research isn’t dead—it’s just evolving.
• How users interact differently with generative tools vs. traditional search engines.
• The new mindset: focusing on search intent and problem-solving, not just exact-match phrases.
• A practical workflow for AI-inclusive keyword research using a real-world example.
• How to prioritise keywords and prompts based on value, opportunity, and visibility gaps.
• Building pillar and supporting pages that reinforce topical authority for both SEO and GEO.
• Why interlinking your clusters boosts crawlability, rankings, and AI citation potential.

Resources Mentioned in This Episode:

• Episode 5.1: “How to E-E-A-T Your Content for Better AI Visibility”

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at team@geekytech.co.uk.

Thanks for listening 🤓

Genny is back for season 5 with a solo rant/pep talk about E-E-A-T, AI, and why geologists everywhere probably want their acronym back. In this episode, we dust off Experience, Expertise, Authoritativeness, and Trustworthiness and give the whole framework a shiny new GEO/AI visibility twist.

What this episode is about:

• How E-E-A-T translates into actual, real-world content instead of fluffy theory.
• Why authority still matters, but the way AI systems understand and score that authority is changing.
• How Retrieval-Augmented Generation (RAG) works in plain English, and what that 0.6 “confidence threshold” means for whether your content is visible in AI answers… or invisible.

In 2026, E-E-A-T means...

• Experience: Content that proves you’ve actually done the thing—case studies, test results, lived stories—not just reworded someone else’s blog.
• Expertise: Credentials, track record, and depth of knowledge that show you’re the person people (and robots) should listen to, especially for YMYL topics.
• Authoritativeness: Other trustworthy people and brands cite you, link to you, and generally treat you like the grown-up in the room.
• Trustworthiness: All the “this site doesn’t feel shady” signals—technical, legal, reputational, and editorial—that give Google and AI the confidence to surface your content.

One word that keeps coming up in this episode is schema

• Review, HowTo, Person, Organisation, and Review schema all help translate your credibility into machine-readable signals.
• If markup makes your eyes glaze over, we strongly suggest looping in your SEO team or developer and treating schema as non-negotiable infrastructure.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at team@geekytech.co.uk.

Thanks for listening 🤓

In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online.

In this episode, we cover topics like...

• Why resisting change is the biggest marketing mistake you could possibly make.
• How embracing AI-inclusive SEO practices like GEO/LLMO can future-proof your marketing.
• The importance of having a strong relationship with your data — tracking the right metrics, consolidating sources, and making data accessible using AI analytics.
• Why overlooking your marketing strategy, especially one aligned with customer intent and competitor insights, can cost you dearly.
• The risks of inconsistent branding and messaging that confuse your customers and weaken your professional image.
• How giving AI full control of your content without human oversight can harm your brand’s credibility and SEO performance.

As a little bonus, we also discuss why blocking LLMs from scraping your site is a counterproductive move, given the evolving AI landscape and the visibility it can bring.

Happy listening, marketing geeks! Here’s to mastering 2025 and beyond.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at team@geekytech.co.uk.

Thanks for listening 🤓