S2 EP7 - Australia Post

🎙 It’s time for some more banter!

In this episode, we’re getting deep into the pores to shine our banterous spotlight on our national postal service, Australia Post.

It is a heritage service provider with over 200 years of history. However, our focus in on the brand that is Australia Post which was conceived in 1975 and has remained relatively unchanged since then. But, the identity has seen a couple of refreshes in it’s time, the last most notably occurring in 2019.

So for us in this episode we’re mostly identifying Australia Post as a brand that is not only differentiated from others (being the only national postal service in the country), but that it is a very visually distinct brand that helps all Australians recognise and engage with their brand at all ages of brand experience.

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/