S1E113 - Markus Filter - MCom Graduate Drinks Industry

After finishing at the top of his undergraduate class, our guest, Markus Filter went on to do his BCom Hons and MCom degree at the University of Stellenbosch. In this conversation he gives us insights into his final thesis:

DEALCOHOLISED WINE : MOTIVATIONS, PREFERENCES AND PERCEPTIONS OF SOUTH AFRICAN GENERATION Y CONSUMERS

It is wonderful to chat to this young achiever about his interest in the beverage industry, his studies and his struggles to get real work experience after his long academic career.

Contact Markus on LinkedIn: https://www.linkedin.com/in/markusfilter/ Here is a link to his Masters thesis: https://scholar.sun.ac.za/handle/10019.1/125006