The Rockstar CMO F'in' Marketing Podcast Podcast Por Rockstar CMO arte de portada

The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

De: Rockstar CMO
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.© 2026 Rockstar CMO Economía Marketing Marketing y Ventas
Episodios
  • The Cathy on Funnels and Robert’s Pointy Bits Episode

    The Cathy on Funnels and Robert’s Pointy Bits Episode
    Apr 4 2026
    This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is. They discuss: The funnel is not dead, but it needs a refresh The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it’s not about attribution) Mapping to the customer journey, and thinking beyond the buying journey Focusing on solving the customer's problems, not showcasing features Metrics to focus on Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss a phrase Robert has been using in his writing, “The Pointy Bits”, as he encourages B2B writers to stand out and show their pointy bits, instead of smoothing all their content with AI, but include the slightly uncomfortable, but differentiated things about you, your company, and brand. Enjoy! — The Links The people: Ian Truscott on LinkedIn Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: The Funnel Isn’t Dead, Your Version of It Is Robert’s YouTube Channel Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 m
  • The Slice And Rick Rubin on Work Episode

    The Slice And Rick Rubin on Work Episode
    Mar 28 2026
    A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe. They discuss: The Slice community and what inspired it Defining fractional CMOs Why organizations choose fractional talent Lessons Learned from the Community Advice for transitioning to fractional marketing What they would have on their riders when starting a new gig What they would chuck into our Rockstar CMO Swimming Pool Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss a recent article that describes Rick Rubin as the future of work and our role as creative production moves to AI. If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn Catherine Nichols on LinkedIn Jeremy Laight on LinkedIn Robert Rose on LinkedIn Mentioned this week: The Slice Network The Slice Network LinkedIn Group Robert’s podcast: This Old Marketing Rick Rubin Is the Future of Work - by Tom White The New Marketing Skill Isn't Prompting. It's Building Sticky Flow Mapper Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 m
  • The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

    The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode
    Mar 21 2026
    This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott. The five tips: Have a clear strategy Provide expertise and education Nurture your community Tell stories that engage and entertain Don’t treat the platform like an advertising channel, but advertise! Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he’s done on all the LLMs that led to his move. If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 m
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