Rising Tide Startups Podcast Por Rising Tide arte de portada

Rising Tide Startups

Rising Tide Startups

De: Rising Tide
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Rising Tide Startups is a unique, bi-weekly Business interview podcast, hosting some of today’s most exciting solopreneurs, startups founders and side hustlers from all over the globe.Copyright 2026. All Rights Reserved Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 10.05 – Apryl Syed – ApertureCodex

    10.05 – Apryl Syed – ApertureCodex
    Mar 26 2026
    If your pipeline feels stuck, you don't need more leads. You need to stop the bleeding first. Apryl Syed is the CEO of ApertureCodex and a fractional marketing executive known as the "messaging maven." She specializes in transforming underperforming revenue engines for B2B SaaS companies, pinpointing the leaks and breaks in their customer journey that quietly kill growth. In the past she's worked with brands like Xero, Calm, and LiquidIV. What makes Apryl's approach different? She's an award-winning choreographer and certified NLP practitioner turned marketing strategist, a combination that gives her an edge in crafting high-converting messages that are both precise and deeply human. By auditing your processes, systems, and people, she uncovers revenue hiding right where you least expect it, starting with quick wins through strategic LinkedIn social selling before scaling into larger plays. In this episode, we get into the tactical side of B2B growth: how to simplify your core message, why an outside perspective is often the only way to spot friction, and why fixing your current customer journey almost always outperforms throwing money at ads. You'll leave knowing exactly where to audit your pipeline first and how to turn stuck leads into consistent revenue, without touching your ad budget. Key Takeaways: Prioritize Clarity Over Cleverness. Ensure your core value proposition can be explained in just a few simple words that your target audience immediately understands. Audit Your Customer Journey. Identify specific friction points where potential leads drop off to uncover revenue opportunities hiding in plain sight. Seek External Strategic Perspectives. Utilize outside experts to spot internal process gaps that those working within the business are often too close to see. Leverage Psychology in Messaging. Apply behavioral insights and neuro-linguistic principles to create marketing communications that resonate more deeply with human decision-making. Focus on Practical Implementation. Avoid theoretical marketing strategies in favor of tangible fixes that address current system, process, or people-related bottlenecks. Secure Quick Value Wins. Aim for immediate improvements that prove value and generate a pipeline before attempting to scale more complex, long-term strategies. Solve Problems Before Scaling. Fix existing operational and conversion issues within your current engine rather than trying to outspend them with new advertising. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with April Syed: LinkedIn: https://www.linkedin.com/in/aprylsyed/ ApetureCodex: https://www.apeturecodex.com/ Closing thought: "I think we all need an outside perspective... we're often too close to the problem to see the solution that's right in front of us." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective content creation and lead generation!
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    36 m
  • 10.04 – Gal Ko – Podstar

    10.04 – Gal Ko – Podstar
    Mar 16 2026
    What if the most effective content system isn't more AI, but just one human conversation? Gal Ko is a seasoned marketing expert who serves as a marketing lecturer at Google AI Tech School and is the founder of BoldPMM and Podstar. His mission is to help founders escape the "content hamster wheel" of generic, AI-generated posts by leveraging strategic podcast guesting. By moving away from automated outreach and focusing on high-ROI human conversations, Gal helps leaders become respected industry voices who reach their ideal audience’s ears directly. His journey began at age 14, entering the business world early to support his family during a health crisis. This baptism by fire led him through years of product marketing for B2B tech companies, where he noticed a recurring problem: brilliant founders were exhausted by the pressure to produce daily content that failed to drive results. To solve this, he developed the REACH framework—a systematic, research-heavy approach to guesting that prioritizes deep connection and professional preparation over mass-messaging "numbers games." In this episode, we explore how to turn a single podcast appearance into a permanent content generation system. Gal breaks down how to overcome the fear of the microphone and why you don’t need a massive following to establish authority. Listeners will walk away with a clear roadmap for landing high-value guest spots that build genuine trust and long-term brand equity without the burnout of traditional social media marketing. Key Takeaways: Stop the Content Hamster Wheel. Prioritize high-impact human conversations over the exhaustion of producing generic, automated social media posts. Prioritize Quality Over Quantity. Reaching an audience is about the specificity of your targeting, not the sheer volume of your outreach. Leverage Your Unique Transformation. You don’t need a massive following to be an industry voice; you only need a compelling lesson to share. Research Before Every Outreach. Save time and resources by deeply researching a platform’s themes and audience before initiating any contact. Personalize Your Initial Connection. Increase success rates by mentioning a "personal win" from a prospect's recent work to show genuine engagement. Utilize Professional Networking Platforms. Use sites like LinkedIn to bypass crowded email inboxes and build warmth through established professional profiles. Systematize Your Follow-Up Process. Ensure growth by maintaining a disciplined system for follow-ups so potential opportunities never fall through the cracks. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Gal Ko: LinkedIn: https://www.linkedin.com/in/gal-ko/ Skool community: https://www.skool.com/podstar Website: https://podstar.me/ Closing thought: "All you have to have is a story, a lesson, a transformation to share with your audience, a message that helps your people." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective content creation and lead generation!
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    28 m
  • 10.03 – Giuseppe Sette – Reflexivity

    10.03 – Giuseppe Sette – Reflexivity
    Feb 24 2026
    Sometimes an AI can out-reason a senior analyst in the time it takes to brew coffee. Giuseppe Sette is President and Co-Founder of Reflexivity, an AI-driven investment platform built to bring institutional-grade reasoning to every investor. After managing billions as Co-CIO of Global Macro at Lombard Odier and holding senior roles at Brevan Howard and Davidson Kempner, he saw a structural problem in modern finance: even the most talented analysts were overwhelmed by the scale and speed of market data. That realization led him to build around a core principle he calls Reflexivity, the idea that intelligence must examine its own reasoning. Instead of simply retrieving or summarizing information, the system audits assumptions, models feedback loops, and pressure-tests conclusions before delivering insight. The goal is not just faster answers, but structured reasoning under uncertainty. In this episode, we explore the shift from search tools to true reasoning agents, what it means to build AI that thinks through its own logic, and why personal experience and conviction matter when launching a company in the middle of rapid technological change. Key Takeaways: Prioritize Personal Experience. Build around a problem you have personally faced and understand deeply. Embrace Technological Leverage. Use automation and advanced tools to offload low-level tasks, allowing you to focus on strategy and decision-making. Iterate Through Practical Use. Validate by watching how people use your product in real-world settings, not just in theory. Implement Self-Reflective Systems. Add double-checks and self-audits so efficiency never sacrifices accuracy. Define Clear Methodologies. Technology creates real impact when guided by a clear human framework. Recognize Exponential Shifts. Stay alert to moments when technology fundamentally changes your industry. Those shifts create opportunity. Bridge Generational Approaches. Blend proven traditional methods with modern tools to create an edge. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Giuseppe: LinkedIn: https://www.linkedin.com/in/togglegs/ Reflexivity Website: https://reflexivity.com/en Closing thought: Experiencing a problem firsthand and solving it goes a long way to help you create a venture that succeeds. If you have a professional experience where you felt the pain, that is the best place to start. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Podbrand Media - We specialize in hosting a podcast for your company or brand. Affordable and effective in content creation and lead generation! Go to podbrandmedia.com for more info.
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    34 m
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