Rewired (2nd Edition)

The McKinsey Guide to Outcompeting in the Age of Digital and AI

De: Eric Lamarre, Kate Smaje, Rodney Zemmel

Narrado por: George Newbern

In the newly revised second edition of Rewired, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing AI transformations.

The book walks you through the AI transformation from start to finish. You'll learn how to create a transformation roadmap, build and motivate the talent you’ll need to execute it, create a new operating model, develop a technology environment that works, embed data throughout your organization, incorporate the latest AI technologies, and incentivize adoption and scaling of your new tools and processes.

This new edition offers brand new insights into cutting-edge AI solutions―and what it takes to implement at your company―as well as the new economics of digital and AI transformations. You'll also discover how to build up the "tech muscles" of your AI transformation leaders, how to choose an operating model that works for you, and how to develop a technology and data capability that can scale for the modern world. Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-have playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.

©2026 Eric Lamarre, Kate Smaje, and Rodney Zemmel (P)2026 Ascent Audio