RevOps Your Business
How to Build a Revenue Operations System to Grow Your Income & Profit
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Prueba gratis de 30 días de Audible Standard
RevOps Your Business
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Narrado por:
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Virtual Voice
Este título utiliza narración de voz virtual
RevOps Your Business is a step-by-step guide for anyone interested in building a revenue operations system from the ground up or fixing a broken system that's already in place.
This book is perfect for you if you want to learn more about connecting marketing, sales, and customer operations to generate more revenue for your organization. Whether you're a CEO trying to understand why growth has stalled, a VP of Sales frustrated by inconsistent pipelines, a marketing leader tired of generating leads that go nowhere, or anyone who suspects your system could work better, this book gives you a clear path forward.
If you're new to revenue operations, or RevOps, this book explains how to use it as a framework that connects your marketing, sales, and customer operations into a single, measurable engine for growth. You'll learn how to see where revenue comes from, why deals move or stall, and how to turn one-time buyers into loyal repeat customers.
Topics include:
- How to define shared goals that get every department pulling in the same direction
- How to map your customer journey and identify where friction is costing you revenue
- How to evaluate your technology needs and choose the right CRM platform for your organization
- How to design a future-state journey with fewer steps and clearer handoffs
- How to configure your system, build dashboards, and write SOPs that prevent drift
- How to select an implementation partner who builds your system to meet your needs
- How to train your team, soft-launch with real users, and expand with confidence
- How to monitor, measure, and continuously improve so growth becomes predictable
You'll learn all of this through the story of a RevOps expert who builds a new system for a struggling company. Follow Matt, a newly hired RevOps director, as he takes on the challenge of transforming how a growing franchise company attracts, converts, and retains customers. You'll meet his team, including a skeptical sales leader, a sharp IT manager, and a detail-oriented marketer. Watch them wrestle with real problems, push back on each other, make mistakes, and ultimately build a system that changes how their company operates.