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Retail Doesn’t Cross Borders (Harvard Business Review)

Narrated by: Todd Mundt
Length: 21 mins
Categories: Business, Career Skills
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Publisher's Summary

Marcel Corstjens, a Professor of Marketing at Insead, and Rajiv Lal, a professor of Retailing at Harvard Business School, explain why retailers must rethink their attitude toward globalization.

This article was first published in the April 2012 double issue of Harvard Business Review.

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©2012 by the President and Fellows of Harvard College, All Rights Reserved (P)2012 Audible Inc.

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