Repeatability in Demand Gen with John Johansen

One secret to growth is building repeatable and scalable processes. Here John Johansen shares a story of a wildly successful campaign that simply was not able to repeat and scale - and how you can watch for this pitfall. He also shares a success story, how he was able to take one small effort, and repeat it over and over to scale it into one of their best-performing efforts. Plus, he shares two classic recommended resources you need to know.