The world record for fastest pit stop—a mere 1.8 seconds—was set by the McLaren F1 Team at the Qatar Grand Prix in 2023. It’s an incredible feat of speed and choreography; a pit stop that fast can’t happen without a team of people operating at peak human performance. But as Dan Keyworth explains, AI plays a crucial role, too. As the Director of Business Technology at McLaren Racing, Dan is responsible for helping the whole team perform at their best—and that starts with having the right tools. Whether it’s the firehose of sensor data coming off a race car, video analysis of the pit crew in action, or marketing analytics for the next Grand Prix, AI helps the McLaren F1 Team make the right decisions—and make them fast.

On this episode, Dan talks about the importance of getting simple answers from complex data, how they use Dropbox Dash, and why we shouldn’t think of AI as labor replacement so much as laborious replacement.

You can learn more about the McLaren F1 Team at mclaren.com/racing/formula-1. And if you haven’t already seen it, be sure to watch their world record pit stop at youtube.com/watch?v=tRBOiq-Q6_s. Seriously, it’s blink-and-you’ll-miss-it fast.

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Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dash

You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai

This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!

Iain Thomas is a poet, author, and the Chief Innovation Officer at Sounds Fun—an advertising and creative agency that he co-founded with the belief that human creativity could be enhanced, rather than diminished, with the help of AI. It’s a realization that actually began to dawn on Iain a few years prior, after his mother died. He wasn’t sure how to explain death to his children, so he turned to an early version of ChatGPT for help—and was so impressed by the poetry of its responses that he came away convinced of AI’s immense potential as a thought partner for his creative work.

On this episode, Iain talks about using AI to make more space for the creative parts of your work, and why, in a world where everyone has access to the same tools, it’s never been more important to lean into the skills, context, and experiences that make each of us most unique—and most human.

Learn more about Sounds Fun soundsfun.co

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Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dash

You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai

This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!

Bespoken Spirits isn’t your typical whiskey distillery. Yes, they’re based in the American bourbon heartland of Lexington, Kentucky, and yes, they often make private label whiskeys for clients. But everything from how Bespoken Spirits distills their whiskey to how they market it is done with the help of AI. Jordan Spitzer, their head of flavor, can finish a whiskey in days instead of years—while precisely crafting its taste—using their machine-learning backed approach. And Wane Lindsey, their director of marketing, credits AI tools with helping his tiny team punch way above their weight.

The result is a whiskey that may not be traditional, but still tastes great—and in a fraction of the time it would otherwise take. That’s time they can spend on the creative side of their craft and the work that has the most meaning: building brands and bespoke spirits that people will want to drink.

On this episode, Jordan and Wane share how AI has helped them explore creative new ways to make and market whiskey—and why, no matter how smart our tools get, there’s still no substitute for human taste.

You can learn more about Bespoken Spirits at bespokenspirits.com

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Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dash

You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai

This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!