Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)
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Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)
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An interview with Heather James. Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about...
- What the Product-Led Alliance is and what it offers
- Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
- How she defines Product-Led Growth and how it differs from the dictionary definition
- What made her start the Product-Led Alliance when she did
- How a community with so much free content pays the bills
- How they had to pivot because of COVID-19
- What makes her most proud of the Product-Led Alliance so far
- Future ambitions to take over the world
- Shock horror ... a rival podcast! mumble grumble
And much more!
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