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Online Tool For Helping Fire Affected Producers In Nebraska Kent Bacus of The National Cattlemen’s Beef Association shares why cattle producers are encouraged by USDA’s renewed push behind the voluntary Product of the USA label.
For years, U.S. cattle producers have pushed to fix what they saw as a misleading labeling loophole—and now, that change is here.
Kent Bacus says the updated USDA rule finally tightens the standards behind the “Product of USA” label. He explains the concern was simple: imported beef could still carry that label, creating confusion for consumers and an uneven playing field for American producers.
Now, that loophole is closed. Under the updated rule, any product using the “Product of USA” label must come from animals that were born, raised, harvested, and processed right here in the United States. Bacus says that opens the door for real differentiation in the marketplace—and gives U.S. producers a clearer way to promote their product. Importantly, this is not a requirement—it’s a choice.
Companies can opt in to use the label, but only if they can verify and document that the product meets those full U.S.-origin standards. And while this isn’t about food safety, Bacus says it is about building trust. He calls it a marketing tool—one that helps connect consumers to where their food comes from and adds integrity to the label. Because today’s shoppers aren’t just buying beef—they’re buying the story behind it.
References:
https://www.oklahomafarmreport.com/2026/03/25/kent-bacus-product-of-usa-label-creates-new-opportunities-for-cattle-producers/
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