In a world of infinite content and finite attention, the real competitive advantage is not posting more – it is choosing better who you listen to.

In this episode, Sam Holcman breaks down 39 distinct online personas that dominate LinkedIn, Twitter, and professional communities - from the signal-boosting trusted advisor to the humblebrag hero and the engagement farmer. This is not about shaming individuals; it is about sharpening your discernment in a noisy, performative digital landscape.

The challenge is simple: look at who you follow and ask, “Is this person helping me think more clearly, act more wisely, and deliver more value?” Time is precious. Aim it at high-integrity, trusted advisors - not at the loudest voices in the feed.

The scientist who helped invent core building blocks of modern AI just walked away from Meta - with a blunt verdict: Large Language Models (LLMs) are a dead end.

In this episode of Real Talk, Sam Holcman unpacks why LLMs are fundamentally flawed as a foundation for serious enterprise decision-making - and walks through a live example of confident, credible, and completely wrong AI output.

The takeaway is simple and uncomfortable: the answer is not “more prompts” or “more tokens.” The answer is to stop blindly feeding the generic LLM machine and start building your own Enterprise Augmented Information™ (EAI) - an architected, governed data backbone that combines processing power with actual context and understanding, on your terms, for your enterprise.

To the EA and BA Community: SAP’s leadership in the Certification Community is moving them from Multiple Choice Exams to Demonstrated Competency. We in the EA and BA Community are next, moving EA and BA Certification from Multiple Choice Exams to Demonstrated Competency.

Enterprise Architecture 5.0 is here now. See more on Enterprise Architecture 5.0: https://www.eacoe.org/enterprise-architecture-5-0

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The Enterprise Architecture Center Of Excellence™ (EACOE) and the Business Architecture Center Of Excellence™ (BACOE) provide a universal understanding and competence forum on Enterprise Architecture and Business Architecture for General Management, Technologists, Academicians, and Practitioners interested in implementing Enterprise Architecture or Business Architecture. We are practitioner-based firms advancing the Enterprise Architect and Business Architect profession, discipline, and base of understanding - since 1972.

- More on Enterprise Architecture: www.EACOE.org

- More on Business Architecture: www.BACOE.org