Exciting news from the digital marketing world! Ireland has

just launched its first national Digital Marketing Apprenticeship Program, a

major milestone in the country's education and training landscape.

Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by

Debbie Woodward, the interim national program manager, this initiative is set

to revolutionize how digital marketing skills are developed in Ireland.

Recently, I had the pleasure of interviewing Debbie about this trailblazing

program, and I’m thrilled to share the details with you.

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show.

In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy.

Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-makers fear backlash and personal attacks.

I’ll talk about the challenges to democracy and the role of media, social media and the challenges governments, politicians and public sector are facing right now.

I really do worry about the future of democracy, and it is something we cannot take for granted. I really understand that people are angry, and that social media has democratised society in a way like never before. We can all have our say on any issue and reach tens of thousands of people on our own social networks.

But while citizen journalism has added a new dimension to media as we know it, we need strong and independent as well as strong state media outlets like never before.

I speak to an expert in this field, Marius Dragomir, who is the Director of the Center for Media, Data and Society.

Let’s dive in!

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show.

In today’s episode I’m asking the questions:

• Are we better off at work now than before the pandemic?
• What is workplace wellbeing?
• How can we master it as employers and managers?

I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing.

I interview Dolores Andrew who recently held a national Workplace Wellbeing event on National Workplace Wellbeing Day. As a specialist in this field, she shares her tips, tricks, and insights into how we can all be better managers and why we should embrace doing less.

Let’s dive in!

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.

The rules of PR and marketing are changing so fast, faster than we can say transformation.

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us.

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer.

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age.

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact.

Let’s dive in!

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show.

In a recent episode I talked about the value and power of influencer marketing in 2024.

But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline.

Did you know that there are laws in some European countries around child labour and influencer marketing?

Did you know that Ireland is also conducting research in this area?

Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off.

Hello and welcome to Episode 100 of the Public Sector Marketing Show!

It's Episode 100, and we're celebrating in a big way!

Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems.

We dive into all things public sector marketing and answer questions live!

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show.

The influencer marketing industry is worth over €21 billion euro and growing.

For anyone scoffing at this sector, you would do well to sit up and take note.

We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double!

But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?

Let’s dive in!

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show.

I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake.

The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it.

I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year.

So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications.