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Propaganda
- L’art de manipuler les esprits
- Narrated by: Rémy Wibaut
- Length: 3 hrs and 34 mins
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Propaganda
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Publisher's summary
Livre audio incontournable pour développer une pensée critique plus affûtée !
Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle.
Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?
Dans cet ouvrage toujours d’actualité Edward Bernays expose comment les campagnes de marketing ont été conçues pour façonner les choix des consommateurs, influencer les tendances sociales et même redéfinir les normes culturelles.
Après avoir écouté ce livre audio, vous aurez appris :
- L'histoire et l'évolution du concept de "propagande" et son rôle dans la formation de l'opinion publique ;
- Les coulisses de la propagande et les techniques de manipulation de masse ;
- Les stratégies utilisées par les gouvernements, les entreprises et les leaders d'opinion pour façonner les idées ;
- Des exemples de campagnes réussies de propagande et de publicité ;
- Questions éthiques importantes sur les limites de l'influence et de la manipulation.
Et beaucoup plus encore !
Vous allez réaliser un voyage intellectuel fascinant qui vous permettra de distinguer l'information de la manipulation et de prendre le contrôle de vos préférences.
Ne manquez pas cette opportunité, explorez les subtilités de l'influence dans notre société moderne avec «Propaganda» !
Critic reviews
Le manuel honnête et pratique de Bernays offre un aperçu approfondi sur certaines des institutions les plus puissantes et influentes des démocraties capitalistes et industrielles contemporaines
-- Noam Chomsky, Professeur émérite de linguistique au Massachusetts Institute of Technology.
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