This week I'm joined by content strategist Kaila Uli. If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are going to love this conversation.

I originally started following Kaila on social media because her videos kept popping up on my feed and every single one of them was packed with just practical, no-nonsense advice specifically for product folks, which is unusual to see.

She does an incredible job of breaking down what actually works when it comes to organic video content on TikTok and Instagram, especially for product brands that want to grow their audience and sell more of your product.

During our conversation, we talk about the role that organic content should realistically play in your overall marketing strategy, the difference between content that simply gets views and content that actually converts to sales.

We also talk about the biggest mistakes that product brands make when they show up online. Kaila also shares her perspective on something that I know a lot of you wrestle with, which is whether or not to show your face on camera or if your product can truly be the hero of your content.

We dig into what intentional conversion-focused content actually looks like, the formats that are driving results, and why chasing virality is not the strategy that most people think it is. If this sounds interesting to you, I think you're really going to enjoy this episode.

Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe.

Inside of LABS, we host expert workshops with incredible industry leaders, including Kaila. She's coming soon to teach a workshop on how to turn visibility into sales so you're not just creating content that gets attention. We want to create content that moves the customer towards purchasing. Members also get access to coaching calls, our template vault, audits on things like emails, catalogs, and e-commerce websites. Join us!

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You can view full show notes and more at http://prooftoproduct.com/436

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This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art.

If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative process.

In today's conversation, Ilana and Katie share their story behind the new book and the deeper message at the heart of it— that building a creative career isn't just about making art. It's about learning to trust yourself and your perspective as an artist.

We talk about what it actually looks like to find your creative style, especially when you feel like the market is already crowded. They share their thoughts on identifying your special sauce as an artist, why perfectionism can keep so many creatives stuck, and how putting your work out into the world before it feels ready is often the thing that helps your voice emerge.

If you've ever struggled with confidence in your creative voice, or you just needed a reminder that your perspective in art matters, this conversation is for you.

Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

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You can view full show notes and more at http://prooftoproduct.com/435

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products.

Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales.

A lot has changed since then, particularly with Pinterest rolling out more AI-driven tools and features.

In this episode, Heather breaks down what's actually new, what's just a rebrand, and what product-based businesses should be paying attention to right now.

We talk about tools like the new Pinterest Assistant, the growing influence of generative AI on the platform, and what all of this means for brands that make handmade or small batch products.

Heather also shares how businesses can stand out when so much content online is starting to look and feel AI generated. You'll hear practical advice on getting started with Pinterest, optimizing your product listings, tapping into trends, and using the platform in a way that actually supports your sales.

If you've been wondering whether Pinterest is still worth your time, or if you're adapting to all the new AI changes, this conversation will give you some clarity.

Today's episode is brought to you by our Proof to Product LABS coaching program. LABS is where product-based business owners come to get support with real decisions behind growing their business.

We're talking sales, marketing, operations, and just being in community with other people who understand what you're going through. Inside of LABS, we do talk about things like using Pinterest to drive direct-to-consumer sales, building out welcome sequence sequences for your emails, cleaning up your bookkeeping systems, and a whole lot more. Plus, you'll find us doing website audits, peer masterminds, and coaching calls with me. Join us!

REQUEST YOUR INVITATION

You can view full show notes and more at http://prooftoproduct.com/434

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp