Episodios

  • Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller)
    Apr 7 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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    ⏰ Timestamps:

    0:00 | Intro

    3:30 | How T.J. Miller got into Bitcoin
    9:38 | How do we make Bitcoin more fun & mainstream?

    13:50 | Bitcoin Heist movie idea

    15:51 | BITWIRE AD

    17:07 | Bitcoin is still EARLY

    24:52 | How to better educate people on Bitcoin

    32:13 | Roasting the Crypto community

    37:11 | T.J.'s theory on institutional adoption of Crypto

    38:43 | How to make Bitcoin more approachable

    40:23 | How did T.J.'s wife get orange pilled?

    47:15 | Most successful ways to teach people about Bitcoin

    48:44 | Bringing comedy culture to Bitcoin

    54:10 | Outro

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    🔗 T.J. Miller Links:

    Website: https://tjmillerdoesnothaveawebsite.com/
    X: https://x.com/nottjmiller

    YouTube: https://www.youtube.com/channel/UCNNlu-V3izIs8sMRqHdebLQ

    Instagram: https://www.instagram.com/teenagemillionaire/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    57 m
  • Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)
    Mar 24 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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    ⏰ Timestamps:

    0:00 | Intro

    1:40 | Who is Kristyna Mazankova?
    4:30 | How much has PR shifted the narrative of Bitcoin?

    6:29 | Coordinating press for the Bitcoin Conference

    10:42 | Challenges of Trump at Bitcoin 2025 conference

    17:36 | Why Bitcoin comms strategies can be difficult

    22:09 | 1st Bitcoin Major at a University

    25:29 | BITWIRE AD

    27:08 | PR strategy for BTC Inc

    29:02 | Building real relationships with reporters

    31:29 | Biggest PR mistake that founders make

    35:25 | Why AI will NOT replace human PR professionals

    38:30 | How to start a career in Bitcoin PR

    41:51 | Don't be scared to share your story

    44:51 | What to expect at Bitcoin 2026

    34:25 | Outro

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    🔗 Kristyna Mazankova Links:

    X: https://x.com/MaKristyn

    LinkedIn: https://www.linkedin.com/in/kristynamazankova/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    48 m
  • Season 4 Episode 1: Cutting Through the Crypto Noise (ft. Amanda Whitcroft)
    Mar 24 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something".

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #WhitcroftPR #ProofofPR #Podcast

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    ⏰ Timestamps:

    0:00 | Intro

    1:25 | Who is Amanda Whitcroft?
    2:46 | Building credible narratives

    3:44 | How the creator economy is reshaping communications

    4:56 | Deciding company voice
    5:50 | Client onboarding process

    8:12 | "Get to the Point" Podcast

    10:06 | Teach thought leadership to technical founders

    13:56 | Why founders should use Substack
    15:00 | Are LLMs reading what you publish online?

    16:11 | BITWIRE AD

    18:04 | Tips for founders before hiring a PR firm

    21:26 | Which platforms to use for thought leadership

    23:09 | Client transformation story

    24:44 | Perfecting the elevator pitch

    27:17 | Importance of repetition

    28:36 | How to balance sudden life events with work

    31:31 | Future of Crypto PR over next 5 years

    34:25 | Outro

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    🔗 Amanda Whitcroft & Whitcroft PR Links:

    Website: https://www.whitcroftpr.com/
    X: https://x.com/amandawhitcroft

    LinkedIn: https://www.linkedin.com/company/whitcroftpr/

    LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/

    Podcast: https://www.linkedin.com/company/gttp-podcast/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    35 m
  • Season 3 Episode 10: Advice & Insights from Podcasting in Web3 (ft. Dylan Grabowski)
    Oct 23 2025

    On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast.

    Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more!

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    1:10 | Who is Dylan Grabowski?

    8:40 | What is Neo News Today?

    11:52 | Token 2049 Takeaways

    14:51 | Smart Economy Podcast

    18:22 | How podcasts enjoy working with PR companies

    26:01 | BITWIRE AD SEGMENT

    27:37 | Neo Ecosystem in 2025

    32:36 | What do developers choose Neo?

    38:06 | Advice for people curious about working in Crypto

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    🔗 Dylan Grabowski:

    • Website: https://www.smarteconomypodcast.com/
    • X: https://x.com/smarteconomypod
    • LinkedIn: https://www.linkedin.com/in/dylangrabowski
    • LinkedIn: https://www.linkedin.com/company/smart-economy-podcast

    🔗 Melrose & PoPR Links:

    • Website: https://www.melrosepr.com
    • YouTube: https://www.youtube.com/@proof-of-pr
    • X: https://x.com/ProofOfPR
    • X: https://x.com/MelrosePR
    • LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    47 m
  • Season 3 Episode 9: Building Authentic Communities in Crypto (ft. Erica Kang)
    Sep 11 2025

    On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space.

    Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more!

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    2:15 | Who is Erica Kang?

    4:35 | Inspiration behind KryptoSeoul

    10:38 | Adapting to the Pandemic

    14:30 | KryptoSeoul events

    15:50 | Crypto education in Vietnam and South Korea

    19:40 | Using word-of-mouth to build communities

    23:22 | Being a Mom in Crypto

    27:36 | BITWIRE AD SEGMENT

    33:05 | How to build authentic communities

    35:20 | Crypto self-learning advice

    39:20 | Core values for success in crypto

    46:36 | Learn more about KryptoPlanet

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    🔗 Erica Kang:

    X: https://x.com/ekang426

    X: https://x.com/kryptoseoul

    LinkedIn: https://www.linkedin.com/in/ericakang426

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    49 m
  • Season 3 Episode 8: Managing Communications & Community for your Organization (ft. Tom Bruni)
    Aug 28 2025

    On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits.

    Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more.

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    2:15 | Who is Tom Bruni?

    3:22 | Stocktwits

    4:25 | How to remain credible as an expert

    5:50 | What Tom learned from interviews with publishers

    9:07 | Impact of Direct-to-Audience channels

    11:45 | Managing Community expectations

    13:41 | BITWIRE AD SEGMENT

    14:30 | Balance representing Stocktwits and personal voice as an expert

    16:26 | Tom Bruni's blog

    17:42 | How to become an organization's spokesperson?

    19:56 | How to remain as a valuable resource to reporters

    22:24 | Don't overthink media interviews

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    🔗 Tom Bruni:

    Website: https://stocktwits.com/BruniCharting
    X: https://x.com/BruniCharting

    LinkedIn: https://www.linkedin.com/in/tombruni/

    LinkedIn: https://www.linkedin.com/company/stocktwits

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    24 m
  • Season 3 Episode 7: PR & Comms Insights from Melrose Professionals (ft. Alex Gil & Eunice Hwangbo)
    Aug 14 2025

    On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients.

    Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    1:23 | Who is Eunice Hwangbo?

    3:43 | Who is Alex Gil?

    5:18 | Differences in PR Support by Industry

    8:10 | Eras of Crypto Media Cycles

    12:10 | Educating clients on PR

    17:28 | Value of Press Releases in Crypto

    20:22 | Client example of Announcing News

    24:28 | BITWIRE AD SEGMENT

    26:15 | Building profiles for thought leaders

    31:45 | AI for Comms Professionals

    36:35 | Staying technically curious

    38:55 | No better time to be in PR

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    🔗 Alex Gil & Eunice Hwangbo & Nikki Brown:

    LinkedIn: https://www.linkedin.com/in/nikkibrown221/

    LinkedIn: https://www.linkedin.com/in/eunicehwangbo/

    LinkedIn: https://www.linkedin.com/in/alexandragil13/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    42 m
  • Season 3 Episode 6: Building Relationships & Founder Storytelling in Crypto PR (ft. Samantha Yap)
    Jul 31 2025

    On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR.

    Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more!

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    1:30 | Who is Samantha Yap?

    3:47 | Journalism to Public Relations

    5:24 | How Samantha started her own agency

    8:27 | How has Crypto PR evolved?

    10:42 | PR is a relationship business

    11:55 | Most common messaging mistakes

    14:40 | Helping Founders identify their brand story

    16:36 | Navigating Crisis Management

    19:53 | Strategies for helping brands stand out

    22:15 | BITWIRE AD SEGMENT

    23:37 | Importance of thought leadership

    25:24 | Best channels for comms

    27:35 | Having a strong point-of-view

    28:10 | Work-life balance as a Mom

    39:52 | Advice for NEW PR professionals

    41:31 | Final thoughts from Samantha Yap

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    🔗 Samantha Yap & YAP Global Links:

    Website: https://yapglobal.com
    X: https://x.com/yapglobalteam
    X: https://x.com/samanthawyap

    LinkedIn: https://www.linkedin.com/company/yapglobal/

    LinkedIn: https://www.linkedin.com/in/samanthawyap/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Más Menos
    42 m