In this episode of Promote Yourself to CEO, I invited Gabby Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabby shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabby reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabby also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.

10:58 Flexible Work and Parenting

23:40 Adapting to Challenges: Flexibility in Planning

27:37 Building a Reliable Team

33:28 Streamlining Operations with SOPs

42:26 Scaling Your Business with Systems

Hear the entire recording of the latest live webinar on scaling your life-first business.

During this live training, we dove deep into:

• The Essentials of a Life-First Business Model. Not every business is set up to prioritize your life. We'll walk through the 3 essential elements that allow you to work less and grow more.
• 3 Key Systems for Sustainable Growth. The secret to consistent, sustainable growth is all about doing the hard work once to build the systems, then running those systems again and again!
• Protecting Your Time, Energy, & Personal Life. Dreaming of a 25 hour work week is the easy part. The harder part? Navigating the discomfort of stronger boundaries, saying NO, and leveling up your CEO habits.

One of the hardest lessons to learn as an entrepreneur?

You can be your own worst enemy.

You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.

You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it.

You know that you have completely maxxed out your calendar - you simply don't have time to do more or work harder - but you struggle to bring on more support behind the scenes to free up your time.

And the thing is - we are all aware when we are self-sabotaging!

These mistakes often stem from deeply ingrained beliefs and habits that can be so incredibly difficult to break.

That's why in this episode, I'm sharing the top 5 mistakes, how they hold our businesses back, and how to start overcoming them so you can get closer to the life-first business you really want!