Programmatic’s Place in Recruitment Advertising

05: In this episode, A to Z are visited by Bayard’s Managing Director of Programmatic Media, Jack Folz, and Senior Programmatic Trader, Camille Berlioz. The four cover all things programmatic, including the inception of Bayard’s programmatic job advertising solution, AppFeeder, defining what exactly programmatic is, and the innovations and future of programmatic in recruitment advertising. Additionally, the team dives into how programmatic was impacted by COVID, life in New York during the pandemic, and what changes in privacy policy could mean for the future of the industry.