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Pré-suasion
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Overall4.5 out of 5 stars 3,748
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Overall4.5 out of 5 stars 3,651
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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This book will change the way you see the world.
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- Length: 9 hrs and 2 mins
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Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
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Voulez-vous réussir votre carrière ? Mener la vie plus saine ? Ou enfin se débarasser de vos mauvaises habitudes ? New York Times best seller explore comment nous pouvons changer nos vies en changeant nos habitudes. "Le Pouvoir des Habitudes" écrit par Charles Duhigg, le journaliste d'affaire, primé du prix Pulitzer vous amène à la découverte passionnante des recherches scientifiques sociologiques sur les habitudes.
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5 out of 5 stars
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Tellement bien fait!
- By Anonymous User on 09-04-19
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Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,748
-
Performance4.5 out of 5 stars 3,230
-
Story4.5 out of 5 stars 3,199
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,320
-
Performance4.5 out of 5 stars 7,155
-
Story4.5 out of 5 stars 7,094
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
5 out of 5 stars
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Eye Opening
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Père riche, père pauvre
- Ce que les gens riches enseignent à leurs enfants à propos de l'argent - et que ne font pas les gens pauvres et de la classe moyenne! [Rich Dad Poor Dad]
- By: Robert Kiyosaki
- Narrated by: Jérôme Carrette
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 21
-
Performance5 out of 5 stars 19
-
Story5 out of 5 stars 19
Robert T. Kiyosaki fait exploser le mythe selon lequel il faut toucher un revenu élevé pour devenir riche - surtout dans un monde où la technologie, les robots, et l'économie mondiale changent les règles. Dans ce livre il explique pourquoi l'acquisition et l'accumulation d'actifs peuvent être plus importantes pour votre avenir qu'un gros chèque de paie - et expose les avantages fiscaux dont jouissent les investisseurs et les propriétaires d'entreprises.
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,651
-
Performance4.5 out of 5 stars 3,088
-
Story4.5 out of 5 stars 3,059
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
5 out of 5 stars
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This book will change the way you see the world.
- By Dubito Ergo Sum on 02-18-15
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Win Bigly
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- Length: 9 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 2,029
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Performance4.5 out of 5 stars 1,865
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Story4.5 out of 5 stars 1,851
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
-
5 out of 5 stars
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Entertaining and Informative
- By Eric on 03-13-18
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Le Pouvoir des Habitudes
- Changer un rien pour tout changer
- By: Charles Duhigg
- Narrated by: Bertrand Maudet
- Length: 10 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 4
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Performance4.5 out of 5 stars 4
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Story5 out of 5 stars 4
Voulez-vous réussir votre carrière ? Mener la vie plus saine ? Ou enfin se débarasser de vos mauvaises habitudes ? New York Times best seller explore comment nous pouvons changer nos vies en changeant nos habitudes. "Le Pouvoir des Habitudes" écrit par Charles Duhigg, le journaliste d'affaire, primé du prix Pulitzer vous amène à la découverte passionnante des recherches scientifiques sociologiques sur les habitudes.
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5 out of 5 stars
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Tellement bien fait!
- By Anonymous User on 09-04-19
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Yes!
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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5 out of 5 stars
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Not What I Expected
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Richard Bandler - the world-renowned co-creator of NLP who has helped millions around the world change their lives for the better - has teamed up with Italian NLP Master Trainer Alessio and co-founder of the Irish Institute of NLP Owen, to craft a simple yet engaging story of one man’s personal change and discovery, to help listeners understand the remarkable principles of NLP. Inspiring and easy to listen to, this fable recreates the experience of being at a workshop with Bandler.
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Real world advice
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket.
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This one succeeded!!!
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Publisher's Summary
New York Times et Forbes best-seller !
25 ans après le best-seller Influence et manipulation Robert Cialdini va plus loin avec ce nouveau livre, fruit de ses recherches, sur le pouvoir de persuation qui débute bien avant qu'on ait prononcé le premier mot.
Dans ce nouvel ouvrage, fruit de 20 ans de recherches et d'expérimentations sociales et psychologiques, le Dr. Robert Cialdini livre sa méthode révolutionnaire pour influencer et convaincre une personne ou un public. Révolutionnaire, parce qu'elle tient en un mot-clé, néologisme qui résume à merveille son principe : Pré-Suasion, ou comment l'art de la persuasion doit débuter bien avant qu'on ait prononcé le premier mot pour être véritablement efficace.
Dans ce livre audio vous :
- apprendrez pourquoi il est important de créer un contexte favorable à la discussion afin que votre interlocuteur soit déjà convaincu par le message ou le produit qui sera délivré ensuite ;
- découvrirez également les techniques pour détourner ou rediriger l'attention, la notion d'association et son importance dans la communication ;
- écouterez de nombreux exemples pratiques pour vous permettre d'appliquer cette méthode et devenir expert dans l'art de convaincre.
Robert B. Cialdini est Docteur en psychologie sociale et diplômé de l'université de Caroline du Nord et de l'université de Columbia. Il enseigne la psychologie à l'Arizona State University. Il est également l'auteur du best-seller Influence et Manipulation.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.
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- Jonathon Dixon
- 01-01-19
I don’t speak French
I bought the French language of the book by accident and Audible wouldn’t let me switch.
Rating is more for Audible.
1 of 5 people found this review helpful