Key Takeaways:

1. Virtual Field has rebranded to Carrot to create new opportunities for their future in delivering an expanded virtual reality pretesting platform.
2. Carrot's platform now includes more than visual field - pupillometry, color vision, ocular motility. In the near future, the platform will include contrast sensitivity, D-15, and cover test available to be done within the platform. In addition to the roadmap, the platform will build in machine learning and AI to accelerate how practices deliver a better patient experience.
3. The more tests that can be done effectively in VR, the faster pre-testing can go in your practice. It can free up space for an additional lane or more optical displays. Instead of one tech per one patient, some practices are able to connect one technician with up to three patients.
4. Change is always difficult, no matter the technology. Working directly with your team on the how, what, and why is critical to success to implement.

What Jeremy is reading:

1. Conquistador by Buddy Levy

Practice Advantage Reading List

**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams throughout all of 2026! Visit www.pecaaexamrebate.com now!**

In this episode, we sit down with PECAA's President Jonathan Worrall to discuss strategies for leading through uncertainty and taking advantage of the opportunities that any challenge provides.

Key Takeaways:

1. Be change ready. Build your business strategy with possible adversaries to address and plans for how you'd respond to them.
2. Your business isn't the only one facing uncertainty. All of your patients are as well. Understand how they're feeling and reacting to the uncertainty and adjust how you take care of them and do business in order to meet them where they are. Leverage the data in your PM system and your daily conversations with your patients.
3. When faced with uncertainty, take care of your people first. Rally around your team and build them up. Focus on what you have control over, not the things you have no control over.
4. 2026 brings significant opportunity to strengthen your practice culture. In addition, leverage AI to build your operations, increase revenue, and expand care to patients.
5. The natural response to fear is fight, flight or freeze. Consider a fourth option - forging a new path forward that every threat gives opportunity to create.
6. Remember, our profession is unbelievably resilient. We've weather many storms that have threatened how we care for our patients and none of have been successful in putting us out of business.

What Jonathan is reading:

1. Tuesdays with Morrie by Mitch Albom
2. Unreasonable Hospitality by Will Guidara
3. Think Again by Adam Grant

Practice Advantage Reading List

**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams throughout all of 2026! Visit www.pecaaexamrebate.com now!**

It's January 2026 and time to focus on your 2026 practice goals. What do you want to accomplish and where do you want to take your business this year? In this episode, we sit down with Dr. Jenn DenHartog, founder of Premier Vision Clinic in Clive, IA to ask her tips for success in growing a dry eye and aesthetics practice.

Key Takeaways:

1. Own your role in medical optometry. Most patient cases don't need a referral out to ophthalmology until surgical intervention.
2. Medical v. Vision doesn't have to be all or nothing - give the vision exam patient a nugget of their medical diagnoses and treatment options and then bring them back for their medical follow up visit.
3. You can never put processes and systems in place too early. Even if it doesn't feel like it's needed, there will come a time when you needed those systems in place.
4. Beginning with the dry eye conversation addresses the most significant issue the patient is facing. Highlighting the additional impacts certain treatments like IPL, RF, LLLT, etc. have additional benefits that the patient may also experience. This opens the door for the patient to experience them and wanting to continue the treatments for cosmetic reasons.
5. Celebrate wins with your patients and with your team. Only the patient gets to determine what their wins are.

What Dr. DenHartog is reading:

1. Battlefield of the Mind by Joyce Meyer

Practice Advantage Reading List

**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams throughout all of 2026! Visit www.pecaaexamrebate.com now!**