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Publisher's Summary

Entrepreneurship is a high-stakes game. Get it right and you become a self-made millionaire. Get it wrong and you could lose everything. Douglas Kruger, author of eight business and personal-finance books, including the best-selling Poverty Proof, returns with a new set of insights for business owners. This time, the focus is squarely on what makes or breaks a new business and how you, as an entrepreneur, can get ahead of the curve. 

Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. 

This book is your road map to avoiding the pitfalls, finding the "smart-cuts", and ensuring that all your efforts amount to an empire rather than financial ruin.

©2020 Penguin Random House SA (P)2020 Douglas Kruger

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Loved listening to every moment of it.

Great book, powerful content. The content is well researched, realistic, practical and easy to follow.