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Publisher's Summary

In today’s online culture, it’s easy to confuse influencers with leaders and chase the followers, the likes, and the superficial success. But, while influencers paint a pretty picture, real leaders pave a path. Leadership isn’t about what you do, nor is it about what you’ve accomplished. It’s about who you be. What people really yearn for is someone who cuts through the bullshit and lives and operates authentically. They’re looking for you, stripped of the façades. The real "you", undiluted, leading with your true self - your potency.

Ruby Fremon has helped hundreds of leaders quit the performance, reclaim their power, and build brands without sacrificing their integrity. In this audiobook, she helps you uncover your deepest fears so you can:

  • Stop seeking validation and recognize your gift
  • Do the inner work to be a leader and not just look like one
  • Rise up, speak up, and dare to be seen
  • The greatest movements in history were started by people who refused to follow the crowd

Now it’s time for you to build your own movement - your own way - and never look back.

©2021 Ruby Fremon (P)2021 Ruby Fremon

What listeners say about Potent Leadership

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Change the way to show up on Social Media

This book came to me at the perfect timing. I was lost and confused about the way I was showing up online. I knew there was something in me that wanted to be unveiled but it felt to edgy.

In this book the author Ruby helped me see that I had been living behind a mask, someone else identity. The way she was able to articulate the mask people wear when showing up online had encourage me to start showing up differently.

When I was in the middle of this book I had to taken a break from posting on IG to really hear my own voice and how I wanted to show up as a Potent Leader.

If you had a small voice inside you taking you speak up and show up differently as a leader and not an influencer, you need to read this book. It will transform the way show up online and in person.

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Life changing

this book is everything I needed to hear. I'm literally in tears listening and taking notes. Thank you ❤

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The refreshing permission slip I needed

There are many books on leader ship out here, this one it’s changing my life. This book is a code to live by, a new standard for authenticity, and created with a simplicity that we can all digest and embody. Wow… the bar has raised.

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Worth EVERY Listening Minute.

I love listening to audio books yet constantly find myself thinking “get to the good stuff.” Not with this book. Ruby perfectly weaves through personal stories, examples, and actionable takeaways from start to finish.

Yes… I am her husband and have bias built in, naturally. Yet, I am so incredibly impressed with what she’s created.

Whether you’re a well established leader or aspiring leader, you will end each listen with MASSIVE takeaways.

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Jzr1105

Wow. Wow. Wow. This is the book our world needs right now. I was in tears within a few minutes. This is an audible I’ll keep coming back to as there is SO much to takeaway and integrate. HIGHLY recommend!

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Inspiring writing

From the gate keeps you engaged. Compelling life story to inspire anyone to keep on keeping on.

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  • Electrichain
  • 03-16-22

this book impact the lives of the readers

one of the most powerful weapon humanity created to free themselves from the centralised domination.

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  • Jasmine Lipska
  • 12-05-21

Absolutely life changing

Potent Leadership has quickly become my number one favourite book of all time. This is EXACTLY the book every single leader needs to read, especially if you have struggled with people pleasing, perfectionism, being someone you’re not and self betrayal in order to feel accepted. After listening to the book, I feel so much more liberated, excited and potent to show up and share my message unapologetically. Thank you Ruby, thank you!