In episode #291 of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless,” and Zac “The Pool Boy” Nicholas sit down with Michelle Cook from Heritage Pool Supply to discuss the launch of the Heritage Pro Service Program and what it means for pool service professionals across the industry.

Michelle Cooke Transcript

The conversation dives deep into how Heritage is moving beyond the traditional distributor model to become a true partner in helping pool pros build stronger businesses.

Michelle shares the vision behind the new Heritage Pro Service Program, including:

• Loyalty rewards designed specifically for service professionals • Monthly rebate payouts through a debit card system • Transparent tracking of purchases and rewards • A brand-new education platform and certification opportunities • Vendor training sessions and Pro Talks every week • The launch of the Heritage Pro Service Academy in partnership with Pool Nation

This episode also explores the larger mission of raising the standard in the pool industry by providing pool pros with better tools, better education, and stronger business support.

If you're a pool service professional looking to grow your business, improve your technical knowledge, or connect with a stronger industry network, this episode is packed with valuable insights.

0:00 – Welcome to the Pool Nation Podcast 1:30 – Introducing Michelle Cook and the Heritage Pro Service Program 3:30 – Industry travel, events, and building the pool pro community 9:00 – Michelle’s background in the pool industry 16:00 – Heritage’s culture and commitment to pool pros 20:00 – What makes Heritage different from traditional distributors 26:00 – The origin of the Pool Tech program 32:00 – Why Heritage launched the new Pro Service Program 36:00 – Rewards, rebates, and supporting small service companies 42:00 – How the rebate and loyalty program works 47:00 – Tracking purchases and rewards through Heritage Pool Plus 52:00 – Monthly payouts and financial benefits for pool pros 56:00 – Education and training opportunities for service professionals 1:03:00 – Certification credits and professional development 1:08:00 – The Heritage Pro Service Academy with Pool Nation 1:18:00 – Why education is critical for the future of the industry 1:24:00 – Business growth, leadership, and scaling a pool company 1:35:00 – The vision for raising the professional standard in the pool industry 1:45:00 – Final thoughts and closing remarks

A huge thank you to our Pool Nation Visionary Partners for supporting the podcast and helping elevate the pool industry:

• SPPA

• Blu-Ray XL

• AquaStar Pool Products

• Natural Chemistry

• Raypak

• Heritage Pool Supply

• Hayward Pool Products

• Poolside Tech

• Pool Brain

• Nidec

• Oncore Filtration

Your support helps us continue educating and empowering pool professionals everywhere.

Episode 290 Pool Nation Podcast - Are you stuck at 200 pools and can’t break through to the next level?

In this powerful episode of the Pool Nation Podcast, Edgar, John, and Zac sit down with Adam Beech, founder of Pool Brain, to break down the real reason pool service companies struggle to scale.

It’s not hustle. It’s not marketing. It’s not “better techs.”

It’s consistency.

Adam shares how he scaled his pool service company past 1,000 pools and why traditional checklists, rockstar technicians, and reactive management nearly kept him stuck.

If you're a pool service business owner looking to grow from 100 to 500 pools (or beyond), this episode dives deep into:

• Why hiring “better techs” doesn’t solve scale • The hidden cost of inconsistency • Checklists vs. true workflow systems • How green pools destroy profit margins • Why turnover crushes scaling companies • How automation and AI are changing pool service operations • Reducing chemical costs by up to 40% • Eliminating margin bleed • Building a business that runs without you

This episode is packed with real-world operational insights for pool professionals, service companies, and owners who want to build structure instead of chaos.

If you want predictable growth, better margins, and fewer fires to put out; this one is for you.

00:00 – Welcome to the Pool Nation Podcast 01:30 – Why most pool companies hit a growth wall 05:00 – The myth of the “rockstar technician” 12:00 – What inconsistency really looks like at scale 18:30 – Hustle vs. structure: why effort isn’t enough 22:00 – Why checklists fail in pool service 30:00 – What a true workflow system looks like 36:00 – PSI readings and preventing green pools 44:00 – Chemical automation & margin control 52:00 – AI tab dosing explained 1:05:00 – Eliminating training bottlenecks 1:15:00 – Inventory automation & Heritage integration 1:25:00 – The future of AI in pool service 1:40:00 – Remote monitoring, Water Guru & automation 1:55:00 – Final thoughts: Building scalable pool businesses

We want to thank our Visionary Partners for supporting the Pool Nation Podcast:

• SPPA • Blu-Ray XL • AquaStar Pool Products • Natural Chemistry • Raypak • Heritage Pool Supply • Hayward Pool Products • US Motors • Encore Filtration • Pool Brain

Your support helps us continue building a Nation of Pool Pros.

If this episode brings value to you, share it with another pool pro who’s ready to level up.

We’re not just cleaning pools.

We’re building better businesses.

#PoolNation #PoolServiceBusiness #PoolPros #ScalingBusiness #PoolIndustry #Entrepreneurship #ServiceBusinessGrowth

In Episode 289 of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless,” and Zac “The Pool Boy” recap the energy and momentum from the Western Pool & Spa Show and the Southwest Pool & Spa Show, then dive into powerful conversations featuring some of the brightest rising stars and top sales professionals in the swimming pool industry.

This episode highlights:

• The impact of industry trade shows on pool service businesses

• Leadership development and next-generation talent in aquatics

• The importance of customer relationships and pool education

• What separates top-performing sales reps in the pool industry

• The Pool Nation Awards 30 Under 40 nominees

• Sales Rep of the Year nominees and what drives their success

You’ll hear stories of resilience, entrepreneurship, business growth, and the mindset it takes to build a sustainable and profitable pool service or pool building company.

Whether you're a pool service professional, pool builder, sales rep, or industry supplier, this episode delivers insight, motivation, and practical takeaways to help you level up your business.

If you're serious about growing your pool company, scaling operations, improving customer retention, and becoming a true Pool Pro — this episode is for you.

00:00 – Welcome to the Pool Nation Podcast 01:00 – Western & Southwest Pool & Spa Show Recap 03:00 – Zac’s Idaho adventure & team banter 09:00 – Introducing 30 Under 40 Male of the Year Nominees 13:00 – IPSA Education Fund & Investing in Industry Training 15:00 – James Broderick’s Journey: From Pandemic Startup to Growth Through Referrals 21:00 – Pool Education & “Pool School” for Homeowners 24:00 – Sales Rep of the Year Nominee Introduction 28:00 – Sales Rep Leadership, Market Growth & Industry Relationships 32:00 – Andrew’s Career: Distribution to Manufacturer Rep 40:00 – Daniel’s 30-Year Industry Journey: Retail, Service, Building & Manufacturing 48:00 – Relationship-Driven Sales & Building Market Trust 55:00 – Industry Growth, Mentorship & What’s Next for Pool Pros

We want to thank our incredible Visionary Partners for supporting the Pool Nation Podcast and the pool industry:

• SPPA

• BlueRay XL

• AquaStar Pool Products

• Natural Chemistry

• Raypak

• Heritage Pool Supply

• Hayward Pool Products

• PoolSide Tech

• Pool Brain

• Nidec / US Motors

• OnCore Filtration

Your commitment to education, innovation, and supporting pool professionals nationwide makes this platform possible.