In Episode 282 of the Pool Nation Podcast, Edgar breaks down why financial clarity—not activity—is what actually creates control in your pool business. If you’ve ever felt stressed, overwhelmed, or unsure why your business feels heavy even when it’s growing, this episode will hit home.

Edgar explains the illusion of control that many pool pros live in and walks through the three numbers every pool business owner must know to build a stable, profitable operation:

• Average rate per pool • Cost per pool • Net margin

This episode is designed specifically for January, when pool businesses finally have breathing room to slow down, think clearly, and make intentional decisions before the busy season hits. Edgar shares real-world lessons from his own journey—from running routes himself to scaling a business—and explains why avoiding your numbers doesn’t eliminate problems, it only delays them.

If you’re serious about building a pool business that pays you, protects you, and doesn’t rely on constant hustle to survive, this episode will help you reset how you think about money, growth, and leadership in 2026.

🎯 This episode is for: • Pool service business owners • Pool repair professionals • One-man operations and growing teams • Anyone feeling busy but financially uncertain

⏱️ Episode Timestamps

00:00 – Welcome to the Pool Nation Podcast 01:00 – Why being busy doesn’t mean your business is healthy 05:00 – The illusion of control in pool businesses 08:00 – Why clarity creates control (and reduces stress) 12:00 – Guessing vs knowing your numbers 18:00 – The three numbers that actually matter 24:00 – Average rate per pool: growth vs dilution 30:00 – Cost per pool and emotional pricing decisions 35:00 – Net margin: the difference between a business and a risky job 40:00 – Why not paying yourself is a warning sign 44:00 – What happens when you avoid your numbers 52:00 – How uncertainty creates burnout 58:00 – Why January is the most important month for clarity 1:05:00 – Using slow season to reset before peak season 1:11:00 – Final thoughts: clarity over comfort 1:13:00 – Closing remarks and 2026 outlook

🤝 Thank You to Our Sponsors

A huge thank you to the visionary partners who make the Pool Nation Podcast possible:

• SPPA • Blu-ray XL • AquaStar Pool Products • Natural Chemistry • Raypak • Heritage Pool Supply • Hayward Pool Products • Poolside Tech • US Motors / Nidec

Your continued support helps Pool Nation deliver real-world education, business clarity, and leadership insights to pool pros across the industry.

In Episode 281 of the Pool Nation Podcast, Edgar De Jesus dives into a topic most pool business owners aren’t prepared for - what really happens after you raise your prices.

You’ve done the hard part. You ran the numbers. You sent the email. You raised your rates. But then comes the silence… the second guessing… and the fear.

This episode focuses on the first 90 days after a price increase, breaking down the emotional, financial, and leadership shifts pool pros experience during this critical window. Edgar explains why post-increase anxiety is normal, how to avoid self-sabotage, and how understanding your true cost per pool transforms pricing from an emotional decision into a leadership strategy.

You’ll learn why losing a few customers isn’t failure, how margin creates stability (not just profit), and how aligned pricing leads to calmer leadership, better customers, and a stronger business long-term.

If you’re a pool service owner, repair pro, or business operator who wants to raise prices with confidence and keep control of your business after you do - this episode is a must-listen.

🎧 Topics include:

• The psychology of pricing after you hit “send”

• Why silence after a rate increase feels dangerous (but isn’t)

• The difference between emotional vs intentional pricing

• Understanding true cost per pool and margin protection

• Why fewer pools can actually mean more profit

• How pricing affects leadership, stress, and customer retention

• What to do with new margin (and what NOT to do)

• Why strong businesses wait 90 days before reacting

This episode is part of the Pool Nation Winter Business Series and is designed to help pool pros stop surviving — and start leading.

Pool Nation 27th Dec Episode Tr…

• 00:00 – Welcome to the Pool Nation Podcast

• 01:10 – Today’s Topic: You Raised Your Prices… Now What?

• 03:40 – Why the Silence After a Price Increase Feels So Uncomfortable

• 06:30 – Intentional Pricing vs Emotional Pricing

• 10:05 – Fear Source #1: Being Underpaid for Too Long

• 12:00 – Fear Source #2: Emotional Attachment to Customers

• 14:30 – Fear Source #3: Equating Customer Loss With Failure

• 17:00 – Why Margin Is Protection, Not Extra Money

• 20:10 – Understanding True Cost Per Pool

• 24:00 – Why One Billing Cycle Never Tells the Whole Story

• 28:00 – Sponsor Break

• 31:30 – Real Customer Behavior After Price Increases

• 35:00 – Filtering vs Losing Customers

• 38:20 – Why Better Customers Matter More Than More Customers

• 42:00 – How Aligned Pricing Changes Leadership

• 46:00 – What To Do With Your New Margin

• 52:30 – Leadership, Strategy, and Long-Term Pricing Reviews

• 59:00 – Final Thoughts & 2026 Outlook

A huge thank you to our Visionary Partners for supporting the Pool Nation Podcast and the pool pro community:

• SPPA (Swimming Pool Pro Alliance)

• Blu-Ray XL

• AquaStar Pool Products

• Natural Chemistry

• Raypak

• Heritage Pool Supply

• Hayward Pool Products

• PoolSide Tech

• Pool Brain

• US Motors / Nidec

Your continued support helps Pool Nation deliver real education, real tools, and real results for pool professionals everywhere.

In episode 280 of the Pool Nation Podcast, Edgar De Jesus is joined by co-host Zach “The Pool Boy” Nicholas for Part 5 of the Winter Business Series, where they break down one of the hardest decisions pool service business owners face: how to raise prices with confidence — without losing customers.

Raising prices can feel uncomfortable, emotional, and risky — especially when you’ve worked hard to build your route. Edgar and Zach walk through the real math, the mental hurdles, and the practical strategies pool pros need to protect their margins, improve profitability, and build a sustainable business in today’s changing economy.

You’ll learn:

• Why waiting to raise prices actually makes it harder later

• How to communicate price increases clearly and professionally

• What customers really care about (hint: it’s not just price)

• Why losing a few low-margin accounts can actually grow your business

• How profitability, consistency, and service quality drive customer retention

This episode is packed with real-world examples, mindset shifts, and actionable advice for pool service business owners who want to stop underpricing their work and start running a business that supports their life — not drains it.

👉 Next week: Edgar and Zach continue the conversation with a deep dive into customer retention and value-based service.

• 00:00 – Christmas intro & end-of-year reflection

• 01:30 – Why raising prices feels so uncomfortable for pool pros

• 05:45 – The hidden cost of not knowing your numbers

• 10:15 – When is the right time to raise prices?

• 14:30 – Why waiting actually makes price increases worse

• 20:00 – How to communicate price increases clearly and confidently

• 26:30 – What customer pushback really looks like

• 33:00 – Losing customers vs. building a healthier business

• 41:00 – Real-world math: fewer pools, more profit

• 48:00 – Handling common objections (“I can find someone cheaper”)

• 54:00 – Fixed-income customers & tough emotional decisions

• 59:00 – Why customers actually leave pool companies

• 1:05:30 – Final thoughts & preview of Part 6 (Customer Retention)

A huge thank you to our Pool Nation Podcast sponsors for supporting pool pros and helping us deliver real education to the industry:

• SPPA (Swimming Pool Pro Alliance)

• Blu-Ray XL

• AquaStar Pool Products

• Natural Chemistry

• Raypak

• Heritage Pool Supply

• Hayward Pool Products

• Poolside Tech

• Pool Brain

• Nidec / US Motors

Your continued support helps elevate education, professionalism, and profitability across the pool industry.