In episode # 295 of the Pool Nation Podcast, we sit down with Jeff Morrow Jr. to talk about something that can completely change how you look at your business…

👉 More revenue without adding more pools.

This isn’t about working harder. This isn’t about adding routes.

This is about identifying opportunities already sitting in your customers’ backyards—and turning them into high-margin revenue streams.

Jeff shares his journey from grinding through the 2008 recession… ➡️ Mixing product by hand in a garage ➡️ Cold calling contractors at 19 ➡️ Nearly going out of business multiple times

…to building multiple successful product lines and scaling into thousands of retail stores nationwide.

But more importantly for you as a pool pro…

We break down a real-world opportunity that can generate $5K–$10K+ jobs with the customers you already service.

• Why most pool pros are leaving serious money on the table
• How to identify backyard opportunities during your weekly service
• The biggest mistakes homeowners make with pool decks
• How to position yourself as the trusted solution provider
• Real numbers behind high-margin service add-ons
• Why education + awareness = revenue growth

00:00 – Podcast intro & guest introduction 01:00 – Jeff’s journey: from recession struggles to entrepreneurship 04:00 – The grind: cold calling, early failures, and breakthrough moments 08:00 – Pool Nation updates: events, boot camps & competitions 11:00 – How the business started and evolved into coatings 18:00 – The shift into pool deck solutions and market opportunity 24:00 – Marketing pivot: SEO, YouTube & going direct to homeowners 30:00 – Why most pool deck solutions fail (and what works) 33:00 – The real opportunity for pool pros (high-margin add-ons) 40:00 – Boot camps, hands-on training & industry growth 52:00 – Building new product lines & scaling into retail 01:03:00 – The system: how the product works (step-by-step) 01:13:00 – Real job example: turning one job into $30K+ revenue 01:20:00 – Why this is a game-changing opportunity for pool pros 01:30:00 – Final thoughts: business growth, opportunity & mindset

SPPA Blu-Ray XL AquaStar Pool Products Natural Chemistry Raypak Heritage Pool Supply Hayward Pool Products Poolside Tech (The Attendant) Pool Brain Nidec (US Motors) Encore Coatings

In episode # 294 of the Pool Nation Podcast, Edgar De Jesus sits down live at AquaStar with Bryan Chrissan and Michael Kraus to break down one of the most important topics in the pool industry today training, repetition, and real-world experience.

From early career mistakes to high-level field knowledge, this episode dives into what it really takes to build confidence, skill, and success in the pool service industry.

You’ll hear real stories from the field including costly mistakes, hard-earned lessons, and the power of mentorship along with a deep conversation on how education in the industry has evolved from basic classroom learning to hands-on, immersive training.

Whether you’re a new pool tech or a seasoned pro, this episode will challenge how you think about learning, growth, and what it takes to become elite in this industry.

💡 If you’re not getting reps… you’re not getting better.

00:00 – Podcast intro & Visionary Partners 01:00 – Meet Bryan & Michael + setting the stage 03:00 – Industry changes: Then vs. now in training 07:30 – Real-world mistakes (and what they teach you) 12:00 – Travel story + behind-the-scenes laughs 20:00 – Why networking is EVERYTHING in this industry 25:00 – Pool Nation Bootcamps & $10K Pool Pro Challenge 30:00 – The importance of reps in building confidence 36:00 – Rookie mistakes: filters, pumps, heaters & more 41:00 – Learning from failure vs. wasting time 45:00 – The power of mentorship & calling for help 50:00 – Evolution of pool industry education 56:00 – Why hands-on training beats classroom learning 01:05:00 – Creating a safe learning environment 01:10:00 – Real impact: changing lives through training 01:18:00 – Long-term thinking vs. short-term sales 01:25:00 – Relationships vs. transactions in business 01:30:00 – Final thoughts: learn, share, grow 01:40:00 – Outro + where to connect

A huge thank you to our Pool Nation Visionary Partners for supporting this podcast and the pool industry:

• The SPPA
• Blu-ray XL
• AquaStar Pool Products
• Natural Chemistry
• Raypak
• Heritage Pool Supply
• Hayward Pool Products
• Poolside Tech
• Pool Brain
• Nidec
• OnCore Filtration

We appreciate everything you do to help move the industry forward.

In episode #293 of the Pool Nation Podcast, we sit down with industry leaders Alicia Stephens and Michael G to break down what innovation really looks like in the pool industry—and why it matters more than ever for pool service pros, retailers, and business owners.

From next-generation pool chemicals and faster-dissolving chlorine technology to AI-powered training platforms and the future of education, this conversation goes deep into how the industry is evolving—and how you can stay ahead of it.

We’re not just talking about products—we’re talking about thinking differently, solving real problems, and building a better experience for your customers.

You’ll hear how innovation is reshaping:

• Water chemistry and treatment strategies
• Pool service efficiency and troubleshooting
• Retail and customer experience
• Training, certifications, and workforce development

Plus… we tease some major upcoming industry disruption you’re going to want to keep your eye on 👀

If you’re a pool pro, business owner, or industry leader looking to stay competitive, this is a must-listen episode.

• Why “old school” pool chemistry thinking is holding you back
• How new chemical innovations are solving real field problems
• The role of AI in training the next generation of pool pros
• How to simplify your service process and reduce errors
• Why innovation isn’t just for big companies—it’s for YOU

00:00 – Intro: Welcome to Pool Nation 02:00 – Meet Alicia Stephens & Michael G 04:30 – Industry energy, culture & community 06:30 – Why innovation matters right now in the pool industry 09:30 – Michael’s background (Harvard, toys, marketing & beyond) 12:00 – Storytelling, branding & marketing in pools 15:00 – What “real innovation” actually means 18:00 – How the pool industry is changing (environment, chemicals, behavior) 22:00 – New product innovation: faster dissolving trichlor & shock technology 26:00 – Solving real problems for pool pros in the field 30:00 – Retail vs service: simplifying chemistry for success 34:00 – Multi-benefit products (the “multivitamin” approach) 38:00 – Algaecide + phosphate innovation explained 42:00 – New category: pool fragrance (yes… seriously 👀) 47:00 – AI-powered training & BioGuard University breakdown 52:00 – The future of education in the pool industry 57:00 – Why embracing change is critical for growth 1:01:00 – Final thoughts: innovation, mindset & opportunity 1:04:00 – Teasing what’s coming next (major disruption ahead)

A huge thank you to our amazing partners who continue to support the Pool Nation mission:

• SPPA
• Blu-Ray XL
• AquaStar Pool Products
• Natural Chemistry
• Raypak
• Heritage Pool Supply
• Hayward Pool Products
• Poolside Tech
• Pool Brain
• Nidec / U.S. Motors
• OnCore Filtration

Your support helps us continue to bring education, innovation, and growth to pool pros everywhere.

If you’re serious about growing your pool business, improving your chemistry knowledge, and staying ahead of industry trends—make sure you:

✔️ Subscribe to the Pool Nation Podcast ✔️ Share this episode with your team ✔️ Stay plugged into everything Pool Nation

Because the future of this industry belongs to those who learn faster, adapt quicker, and think differently.